China mainly reports to the media contractors and one of the three major contractors for the project of China Central Radio.
We will hold a teleconference with CCTV on May 16 to learn from management about recent performance and future development plans. It is a collection of Chinese media operators, media resources, brand integrated broadcast services, advertising and content content, and new media marketing. Among them, media resources are the main source of revenue, accounting for about 90% of the total revenue. Collection is one of the contractors that have cooperated with CCTV for the longest time (more than 14 years), the richest agency resources and the largest scale of cooperation. It is the contracting agent of CCTV CCTV-1 to integrate the new ╱ CCTV; CCTV-4 Chinese International (including the United States); CCTV-5 training; CCTV-7 military agriculture. About 39718 minutes of 50 items, such as CCTV-NEWS, tell about time resources, covering a variety of categories, such as new culture, culture, education, sports, life, agriculture, projects and so on.
The year of 2012
In 2012, the collection income was 164.2 million yuan, an increase of 2% over the same period last year. Of this total, the income from media resources investment services was 159.3 million yuan, down 1% from the same period last year, mainly due to the adverse impact of macro economic and market factors. The employment cost of brand integrated broadcast services was 123.2 million yuan, an increase of 45 percent over the same period last year, and the income was 39 million yuan, a sharp increase of 111 percent over the same period last year. The continued increase in income is mainly due to the continued increase in the promotion of the service and the investment in resources, thus increasing the number of customers such as finance, insurance and consumer goods. The aggregate gross profit was 57.1 million yuan for the people, with a gross profit margin of 35%, an increase of 4% in the same period last year. Due to effective cost control, it was necessary to reduce the number of contracted projects with low demand for resources in times of macro economic change. The collected profits earned 42 million yuan to the people, up 19 percent from the same period last year, and 30.3 million yuan to the people, up 27 percent from the same period last year. The dividend per share is HK27 cents and the dividend ratio is maintained at 40%.
The view of management manager
The management office said that in the future, it will continue to develop core media resources such as China Central Radio, expand brand integration and broadcasting services, and invest in new media. Woguyi, an agricultural information website owned by Jigu, was officially launched in February 2012, and has become the fastest-growing new media platform in China's land-based agricultural media. In addition, a signing agreement was signed in March 2012 to participate in the purchase and payment of strange numbers on TV channels. The number of environmental wonders is a humanities science and education television channel with strange features, which is approved by the General Bureau of the State Council. Since it was broadcast through satellite television in 2007, it has been broadcast on TV stations in 252 provinces and cities, covering nearly 50 million television stations. In December 2012, the broadcast website "broadcast", a short-term TV station with rich content, such as TV, travel, fashion, car, car, and so on, was used to share the TV network. Through the investment of the above-mentioned new media, it has become an important framework for the upstream development strategy of the "channel + content" media.
Our views.
We think that China's market economy is in the ascendant, and the medium-and long-term growth is moderate. The most important thing is that CCTV has established a cooperative relationship with CCTV for many years. I believe it will help CCTV expand other services under a large number of information resources. I am very impressed by the long-term prospects of CCTV.