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生意宝(002095):金融“大战略”稳步推进中

中信建投 ·  Jul 14, 2013 00:00  · Researches

Incidents have been frequent recently. The company has recently launched and updated many new vertical websites — “small portals”. In the past two months, there have been business treasure auto supplies networks, ceramic networks, small household appliances networks, fire equipment networks, petroleum machinery networks, test instrument networks, fastener networks, auto parts networks, etc. A brief review of the “e-commerce strategy” accelerates the company's new e-commerce model of “small portal+alliance”, which is to integrate different vertical e-commerce websites through the company's platform (BusinessBao website), and users can easily access relevant industry websites through this platform to search and publish information. As the company's big strategy progresses, the construction of e-commerce websites has also entered an accelerated stage. Currently, a new vertical website is launched almost every day, greatly increasing the number of industries covered by the company's “e-commerce strategy.” Buyers actively enter “BusinessBao”. Through our tracking of the company, as the company's “e-commerce strategy” accelerates, in order to provide customers with more value-added services and increase customer stickiness, the company provides customers with procurement needs in various industries with a new information release channel through its own platform, that is, through this value-added service, it draws commodity buyers to the company's BusinessBao platform to lay a good customer base for future “financial strategies”. According to our incomplete statistics, since April of this year, customers in various industries have published more than 2 billion yuan in purchases through the company platform, showing the strong appeal of the company platform. The “data strategy” is progressing steadily. At present, the company's business club has built an authoritative database group covering more than 500 commodities in eight major fields, including energy, chemicals, textiles, non-ferrous metals, steel, rubber, plastic, building materials, agriculture and sideline. The company's database dynamically tracks the status of more than 8,000 raw material manufacturers, 20,000 distribution companies, and 120,000 downstream enterprises, tracks the domestic and foreign prices of daily stocks and futures in real time, and regularly tracks the import and export status of these products. These data were also indexed. These indices will help the company gather many users engaged in commodity trading, thereby fully preparing for the commodity trading platform to be launched in the future. Follow the progress of the company's “financial license” as the company's ultimate goal - “financial strategy,” and a payment license is essential for engaging in internet financial transactions in the future. The company has previously set up a financing guarantee company - “Wangsheng Finance Guarantee Company”, with a registered capital of 100 million yuan to provide financing guarantees for future payment transactions. While actively applying for Internet payment licenses from non-financial institutions, the company is preparing to establish Zhejiang Business Connect Payment Service Co., Ltd., with an estimated registered capital of 100 million yuan. If it progresses smoothly, it will build a leading “B2B Internet payment platform” in China. Profit forecasting and investment suggestions In order to achieve the company's big strategy, the “B2B Internet Financial Payment Platform,” the company has continuously improved its “e-commerce strategy” and “data strategy” in recent years, and has completed basic work such as platform technology construction, waiting for the implementation of the payment license. It can be described as “everything is ready, only Dongfeng.” If things go well, the company is expected to become an “Alipay” in the field of commodity trading at that time. Combining the huge room for market imagination and the company's current good layout and development trend, we are optimistic about the company's future prospects in the Internet payment field. For the time being, it is estimated that EPS will be 0.28 yuan and 0.38 yuan respectively in 13 and 14, maintaining the “gain” rating.

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