The company is mainly engaged in the production and sales of middle and high-end children's wear in China, and most of its products are sold under the brand "Red Boy", which currently ranks second among domestic middle and high-end children's clothing brands, as of the first half of 2013, the company has a total of 24 distributors and 582 retail stores. The company's e-commerce platform business revenue has grown rapidly, from 800000 yuan in 2010 to 37 million yuan in the first half of 2013, accounting for about 15%. In terms of the children's industry, China's children accounted for 8.3% of the population in 2012, and it is expected to maintain a low single-digit growth in the future. The children's clothing market has grown at a compound rate of 20% over the past five years. Benefiting from the increase in parents' purchasing power and brand awareness, the market for middle and high-end children's wear is growing, accounting for 40% in 2012. In terms of per capita expenditure on children's clothing, the compound growth rate has reached 20.5% in the past five years, and it is expected to maintain a high growth rate in the future. At present, Barabara ranks first in the market share of middle and high-end children's wear, with a market share of 15.7%, while "Red Boy" ranks second with a share of only 4.3%, which is not much different from the third and fourth place. At present, the company's sales channels cover most of the provinces in the country, and it is also strengthening the sinking of prime locations in third-and fourth-tier cities. We believe that the baby industry expects to earn about HK $0.2 per share by the end of 2013, with a valuation of HK $9.6 based on the offering price of HK $1.96. With reference to the average valuation of the infant industry, the company's 2013 valuation is lower than the industry average. considering that the company's brand is well known and there is still room to increase its share in the future, it is recommended to apply for purchase.