The space for the development of China's film industry is still huge, and the film box office revenue mainly depends on the growth of domestic films, while the concentration of imported films is high, and the attention of the market and fans is high. According to the statistics of the State General Bureau of Financial Affairs, the box office receipts of Chinese films in 2013 were 21.77 billion yuan, an increase of 27.5 percent over 2012, of which the box office receipts of domestic films were 12.77 billion yuan, while those of imported films were 9 billion yuan.
In 2013, 273 domestic films were released, of which 33 films grossed more than 100 million yuan at the box office. The top 10 films earned about 5.54 billion yuan at the domestic box office, accounting for 43.4 percent of the total box office revenue.
The number of imported films was 61, accounting for 41% of the country's total box office receipts, of which 27 imported films grossed more than 100 million yuan, and the top 10 films earned 4.5 billion yuan, accounting for 50% of the total overseas box office revenue.
It can be seen that six months of the top films at the box office in 2013 are from the United States, and it can be seen that the concentration of imported films is high, and the attention of the market and fans is still very high.
The number of movie fans in China is growing at a very fast speed. The number of cinematographers in China exceeded 600 million in 2013, an increase of 32 percent over 2012. In 2013, the penetration rate of cinemas and screens was still relatively low compared with other countries in the world, and the growth rate has certainly slowed in recent years, but small and medium-sized cities such as the second and third lines are still exhibiting rapidly. with the steady increase in the level of per capita consumption, the number of cinemas and the number of cinemas will continue to increase in the future.
Compared with overseas markets, China's film industry started late, but with the gradual maturity of the film investment and production environment, the increase in the number of cinemas and screens, and the increase in the disposable income of residents year by year, with the support of national policies on film content, production entertainment, and restrictions on the number of imported films, there is still a lot of room for the development of China's film industry, which will be the main driving force for the growth of our country's box office.
In 2013, the box office revenue of films in North America reached 10.9 billion US dollars, about six times that of films in China's major regions, and the number of film shows reached 13.6 times. The penetration rate of China's film industry is relatively low, and there is still room for substantial growth in the past.
The regulation model of the film industry will continue to grow in 2014. Due to the continuous increase in the number of cinemas and screens, as well as the improvement of per capita consumption capacity, it is estimated that the film box office revenue has remained at the level of rapid growth in the past few years. According to the statistics of gratitude inquiries, the country's box office revenue reached 6.7 billion yuan in the first quarter of 2014, an increase of 30% over the same period last year. By the end of the summer file season in mid-2014 and the end of the year, the cinema box office receipts in 2014 have reached 28.8 billion yuan, and the imported film box office is likely to exceed 10 billion yuan. the main driving forces include: 1) the increase in the sales of national films; 2) the increase in the consumption level of ordinary people, and the increase in the number of cinemas and screens at the same time. 3) the government may relax the rules for the supervision and inspection of imported films. However, the restrictions on the distribution of imported films, as well as the release and release delays are also some of the difficulties that the import film industry still needs to face in China's major regions.
China's film development enterprises introduce the market to China Film, China Summer and Beijing, while overseas film introduction, development rights and development rights are expected to be officially released to private enterprises. According to the data of gracious inquiries, in 2013, China Film ranked second, third and fourth in terms of market share, accounting for 32.5%, while Xixia, China Brothers and Optical Line Pictures ranked second, third and fourth, respectively, with 17.16%, 12.53% and 6.5%, respectively. The rights to the development of imported films are all purchased by China Film and Xiaxia companies before 2014, and they all have a state-owned enterprise background. Under the premise of speeding up the promotion of cultural exchanges between China and foreign countries, China and the United States have forgotten their records on the resolution of WTO-related issues. in the future, our country's policy on the introduction of films will continue to be gradually relaxed, and the opportunities for private enterprises to produce imported films will be increased.
At the beginning of this year, the cooperation between Chinese media and i-Marker and China Culture and Technology Co., Ltd., of course, China is still a state-owned holding company (a state-owned enterprise controlled by the Ministry of Culture). It also means that the import film import rights will be officially opened to private enterprises, and the supervision and control policy for the import film industry will be slightly revised.
On March 19, 2014, the stock market meeting of the company, renamed "China National Cultural Industry Group Co., Ltd.", will inject new services to meet the rapid development and penetration of China's cultural industries, especially the film industry. On March 27th, the company signed a cooperation agreement with the Hong Kong company "10,000 Code Cultural Media Investment Co., Ltd." (i-Marker) on the import, development and development of international film in China. Prior to this, on September 26, 2013, i-marker held a cooperation agreement with China Telecom on the import and development of television projects. Since then, the three parties have cooperated with each other in the import of overseas films, and under the premise of the rapid development of China's film industry, it is expected to add splendor to China's imported films. In this cooperation, the company applies for a license for the import and development of international film (according to the company's management agency, China has obtained a license); i-marker sells overseas films and provides marketing funds; and the company's professional team selects overseas show films in China and formulates a promotion strategy for the films in China. The term of the contract is 10 years, and the expiration date will be automatically extended by 10 years. On April 8, 2014, the company invested HK $2 billion in the total share capital of i-Marker and guaranteed that the first annual profit would not be less than 400 million yuan.
Due to local cultural protection policies and support for national films, the imported film industry has restrictions on the number of imports each year. At present, the only Chinese enterprises that introduce and develop overseas film resources are the China Film Group Corporation (China Film) mentioned above, the Summer Film Development Co., Ltd. (Xixia), and the China Culture and Technology Co., Ltd., which has won the film license (the Ministry of Culture holding enterprise in cooperation with Chinese media and i-Marker).
There are various forms of imported films and approved films, and the rights for the development of classified films are limited to China Film, Summer and China International Film Co., Ltd. the number of imported films is limited to 34 films a year, and most of them are high-quality films. The approved films are overseas films other than the above 34 films, which are imported in the form of movies. According to the industry practice, the classification rule of imported films is that overseas film producers account for 25% of China's box office, and the remaining box office is owned by domestic importers / developers, cinemas and cinemas.
For distribution films, overseas film producers will select distributors according to the publicity strategies and service standards of the Chinese developers in the mainland, but most of the publicity and marketing will still be taken care of by the overseas films themselves.
Shi Guang's "the introduction of New overseas movies in 2014" systematically classifies and introduces more than 50 new overseas films that may be introduced, and some of them have been confirmed to be released by China Film, summer and summer.
Sales: the company's introduction of overseas films could not be launched as scheduled due to some factors; the company or i-marker cooperated with the China Railway Corporation to create a malfunction.