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酷派集团(2369.HK):首居4G手机龙头地位

Coolpad Group (2369.HK): First leading 4G mobile phone

輝立證券 ·  Jun 26, 2014 00:00  · Researches

In the Zhongyuan 4G handwood market in May, only the capsule of the beautiful 4G version of iPhone retreated to the third place for the first time, while Coolpad, the brand of Yuanyuan, ranked first. In terms of German pulp, Coolpad's lead in the 4G market is mainly due to the company's leading research ability to take the lead in launching a series of 4G thousand-yuan horizontal, blue to achieve full-rigid or full-specification coverage of 4G products, and 4G companies such as Yuzhongyuan and Zhongyuan Congtong are now cooperating well. Tongzhi, compared with other multi-tenancy merchant products on the verge of running out of enzymes, Coolpad Badger is rich in a large proportion of Qualcomm Inc's 4G chip resources. In the same category, Coolpad Badger can also get the first batch of chips in Marvell and MTK. This has also strengthened Coolpad's comprehensive aspiration ability, and the company is able to double the amount of supply hysteria encountered by Fu Seal. As a result, as of June 3, the company's 4G hand firewood took the lead in shipping 1000 lettuce, completing the full year's 1amp 4 of the tree.

The company's leading invasion in the 4G field, especially the Neiling brand, is expected to remain entangled. First of all, 4G asset yellow has been thick under the time since June, which helps to increase the increment of 4G customers. Secondly, the good cooperation network staff of Cool Group in the upstream to worry about business will be entangled. Third, pipe support. In addition to the support of Fu Tong's compellers, the company set up its own Kupai Mall in 13 years and a cooperation agreement with Jingyuanlian in 14 years. The exploration and gift contract of 100 Tong (4G waste accounts for about half). The sales of the largest 3C products in the stable Zhongyuan are flat, and the invasion of its large user base will help the company expand the market, and diversified pipelines will help the company to further increase its share of the market collapse. In addition, the company Zhen couplet Bureau overseas, Lan Yu some overseas mainstream teasers have established a better base magnetic, especially in India, this year is also expected to have a greater fear.

With the rapid release of the capacity scale and the improvement of the company's profitability or face-to-face improvement, the yellow rate may also be reduced. In addition, the good management hand Croucher cover is very strong, but the contribution of 4G waste has increased significantly in the past 14 years, coupled with merchants and social housing pipes, the downward trend of the company's horizontal cover is expected to be reversed. We expect that the shadow police will be limited because of the adjustment of the stable sticker policy, that is, to increase the intensity of 4G stickers, while gradually abolishing 2G/3G handbuilding stickers. Moreover, when it comes to posting more fake products of stable high-end buildings, such as capsules to share. Tushu rain tenancy eyebrow, cool send 14 years 4G hand building pre-needle contribution 2 stroke 3, and the company shipments are mainly stable and rigid than quality products, therefore, this time paste cut seal company shadow alarm is more stable and limited.

Investment and construction

Since the beginning of March, Xiong Duan hand woodcutters have experienced a bright subtemporal hug, which is expected to be mainly due to the fact that the horizontal volume of 4G hands is less than expected and the rigidity of the hand building is severe and so on. Coolpad has taken the lead by taking advantage of technology and upstream supply, and is expected to take the lead in the 4G market, and there is a high probability that it will become a shipment in 6000. As for Jie GE Xia, previously, China Mobile diligently pushed NT $1,000 worth of 4G hand firewood and its rigid ownership is also basically reflected in the market expectation.

In terms of profitability, the couplets of the pre-sealed cool film cellar are stable and limited. On the contrary, the high-speed release of virtual energy scale and the rise of the Croucher cover have made the company's Shengli ability to improve the woodcutter. In the past six years, the company's forward price-to-earnings ratio has averaged 11.3 times stable. In view of the new experience of 4G, we have given it a 15-year EPS11.3 valuation, with a target of HK $2-74 and a stable "placement" rating.

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