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Income fell by 45%

For the year ended December 31 last year, the market income was 643 million yuan, a decrease of 45.6% in the same period of 13 years, of which the income from consumer products dropped by 39.6% to 483 million yuan, accounting for 75.1% of the total income during the purchase period. this is mainly due to the fact that the revenue from Internet marketing companies is being converted from Internet marketing companies to mobile companies during the collection period. On the other hand, the number of negative images is not affected by the increase in the number of mobile users. Revenue from mobile phones accounted for about 23.3% of the total income since last year, while in 2013, it only accounted for about 9.2% of the total income. In addition, the annual income from the mobile platform during the period fell to 160 million yuan, mainly due to the sharp decline in the average monthly payment expenses (MPUs) of the platform division.

Collection of operating data

As of December 31 last year, the average MPUs of Jiji's consumer goods products was reduced from 710,000 in 2013 to 66.1 million, and the average monthly income (ARPPU) was reduced from 94 yuan to 61 yuan per person. In addition, the average MPUs of Jiqi's platform decreased from 109, 000 in 2013 to 44, 000, ARPPU increased from 293 yuan in 2013 to 305 yuan, and players increased to 223 million from 207 in 2013.

During the period, gross profit regressed by nearly 60%.

During the collection period, the income and cost increased by 20.5% to 218 million yuan per year, mainly due to the increase in the cost of the production division of the factory. Gross profit fell by 57.5% to 425 million yuan per year, and the gross profit margin fell to 66.1% from 84.7% last year. The operating profit has changed from 329 million yuan in 2013 to 36.47 million yuan in operating expenses.

It has been narrowed by more than 90%.

The net income during the period was reduced by 91.8% from 475 million yuan to 38.81 million yuan, mainly because the fair value of convertible recoverable shares recorded in 2013 was 741 million yuan, while there were no savings last year, equivalent to 0.30 yuan per share (10.10 yuan per share in 2013).

The description of "he"

Equity Holdings narrowed by more than 90% last year, mainly due to the fact that there was no fair value charge on convertible recoverable shares last year, while there were several significant losses in 2013. In addition, the record was profitable in 2013, and it was recorded last year, reflecting that the collection encountered difficulties during the conversion period. These difficulties may include: (I) delayed launch, (ii) research and development failed to meet market expectations after launch, (iii) film collection data collection, usage and update technical problems, all of these factors will adversely affect the market's earnings. The expected increase in mobile revenue this year is not enough to offset the negative impact of the decline in revenue from the Internet, so it is the forecast of this year's profit.