The physical and optical properties of sapphire determine that it must shine in the field of consumer electronics. Sapphire is a single crystal material. Not only does it have high hardness, but its good thermal conductivity and high dielectric constant, it has begun to be widely used in smart phone HOME buttons, camera covers, smart watch screen covers, sensor covers, etc. Moreover, we judge that the application of sapphire in smartphone screen covers will also become popular, and demand will be detonated. Apple's layout patent solves the fragility problem in current applications of sapphire screens, and it is likely that sapphire screens will be used in the future. The patent that Apple has applied for shows that by reducing the effects of surface defects through coating, sapphire screens are less sensitive to the defect rate, which is equivalent to a significant increase in the yield of sapphire. However, methods such as surface prestress coating have improved sapphire drop reliability, and two-stage pin mechanical assembly has replaced previous adhesives to provide better impact resistance. Sapphire already has the conditions for large-scale application in mobile phone screens: In terms of cost, leading manufacturer Ored in the industry has reduced the cost of a sapphire cover for a 5-inch mobile phone screen to 15 to 20 US dollars by innovatively combining heat exchange with the bubble generation method, reaching a sweet point of price for large-scale applications. On the Apple side, there are five major patent layouts. The new patent overcomes the two major bottlenecks of sapphire's low yield and fragility. In terms of the industrial chain, manufacturers such as Ored, Lansi, and Bourne are competing to expand sapphire production capacity. The company's vertically integrated production is the biggest beneficiary of the explosion in industry demand. The company's business segment covers upstream equipment in the industrial chain, midstream crystal growth, downstream crystal processing, and integrated operations. It has the advantages of strong product development capabilities and rapid product iteration. The company is a well-deserved leader in the global sapphire industry, and is at the leading level in the world in terms of production capacity and low production costs. As demand for sapphire explodes in consumer electronics such as smart wear and smart phones, the company will surely benefit the most. Square ingots are mass-produced, and the cost has been drastically reduced. After years of independent research, the company successfully produced square sapphire single crystals by combining the principles of the heat exchange method to make technical improvements to the original cold-centered micro-lifting method (improved bubble generation method). Compared with the original pear-shaped ingots, square ingots can greatly reduce the loss of sapphire materials during the manufacturing process, and the input-output ratio is higher. We estimate that the successful development of the company's square crystal ingots may reduce costs by about 40%, further boosting the application of sapphire in mobile phone screen covers. I am optimistic that the demand for sapphire in the consumer electronics sector will be detonated, and the company was given a “buy” rating for the first time. As a leader in the industry, Ored will have a better chance of benefiting from the explosion of industry demand through the power of capital once it has set sail again after listing. We predict that in 2015/2016/2017, the company will achieve net profit of 3.04 billion yuan, 5.69 billion yuan, and EPS of 0.40/0.74/1.19 yuan, respectively. For the first time, it was given a “buy” rating, and the target price was 59.2 yuan (80X in '16). Risk warning: The uncertainty of using sapphire covers on the scale of mobile screens has led customers to grow upstream.