1. Company performance: in the first half of 2015, the company's revenue was about 1.22 billion yuan, a decrease of 20.6% compared with the same period last year, mainly because the company gave up part of the agency rights of electrical appliances and adjusted related resources to develop community O2O business to improve the company's capital utilization. The gross profit margin was 13.8%, 1.7% higher than the same period last year, and the profit attributable to shareholders was 55.361 million yuan, an increase of 34% over the same period last year, of which the group's core profit was about 68.2 million yuan, an increase of 48.6% over the same period last year.
2. Compared with other O2O enterprises: compared with other O2O enterprises, Huiyin does not buy traffic, and the company places the acquisition of traffic in offline channels such as communities and supermarkets, and it needs more than 200 yuan to buy a flow. the retention and activity of traffic by spending money are not high.
3. The reason for the company's revenue growth: the company now has more than 2700 offline outlets, and there are still many areas that can be developed in the future, and the focus of development will be on the Yangtze River Delta. By June 2015, Yangzhou had opened 115 community stores. Now the company is actively expanding community stores in Nanjing area.
4. The services that the company can provide at present: purchase fresh agricultural products, imported food, electrical appliances, living services, electrical maintenance, social platform. In the future, we will enhance user activity through free home appliance maintenance and free housekeeping services.
5, the company's future business positioning: to become an e-commerce platform, social platform, advertising platform and financial platform (seeking cooperation with banks, there are already some local cooperative banks).
6. the growth rate of community stores is expected to reach 500,000 in the first fiscal year, that is, by the end of this year. The target companies are confident that the number will reach 750in the second fiscal year and 1150 in the third fiscal year, of which Yangzhou will reach 600in 2017.
7, the company's logistics and distribution: adopt the self-built platform "Flying Tiger team" to ensure that the user orders will be delivered 4 hours later. It is hoped that the cold chain can be strengthened in the future. The company only does the cold chain on the way of express delivery, while the storage cold chain is provided by the supplier.
8. Launch Huiyin Business School: encourage community residents to start their own businesses, such as training family politicians, and conduct re-employment training.
9, investment highlights: the company has 20 years of sales experience in fourth-tier to first-tier cities; light asset e-commerce operation (offline point has policy support, basically zero rent); 2700 offline outlets; 50% of registered users are active users. and the products provide a lot of housekeeping and other services, high user viscosity. In June this year, APP had 610000 registered users and 380000 active users, and active users used it once.
10, commodity procurement: if it is a local characteristic agricultural products, the company does not need to advance funds, and agricultural products need to be tested by the suppliers themselves. If it is an imported product, there are three modes: a. The company imports, the supplier pays the account period, generally pays 30% deposit. b. In the overseas institutions in the bonded area, the company places an order directly to him, where the goods are delivered, the company does not need to pay. c. Users buy directly from overseas. There can't be as many kinds as JD.com and No.1 store. The company targets high-end groups, and 80% of the company's profits come from 20% of its products.
11. the cost of setting up a single store: 80,000 in the past and about 50,000 now.
12. Will you continue to give up the agency of home appliances in the second half of the year: this business consumes a lot of money, and now the company has improved its profit margin through transformation, and whether it will continue to give up in the future will be decided according to market conditions, or hope that the O2 business will far exceed home appliances, so giving up should be a high probability event.
13. The reason why the administrative expenses are positive: because there are some provisions coming back.
14. Lottery business: the company summoned people and bought equipment last year, but its policy has changed this year. In the end, it only achieved 100 million yuan in lottery sales, so it lost money on its business. Moreover, there is great policy uncertainty now, and it is expected that it will lose money in the future. At present, lottery tickets can only be sold in the terminal entity, not online.
15. Summary and suggestions: the company is currently transforming into community O2O, because there are provisions back, the actual performance is not so high. The company only focuses on development in the Yangtze River Delta, through cooperation with the government to enter the community, there should be room for development, but whether the community O2O user value has more potential needs to be tracked, it is recommended to pay attention to.