IPO subscription recommendations:

As of April 30, 2015, the company operated 84 retail stores. According to Euromonitor's report, in the 2014 Guangdong supermarket retail classification, the company's supermarket retail business ranked fifth in terms of retail sales, with a market share of 0.2%, and third in terms of the number of stores, with a market share of 0.5%.

The company operates a retail business under the well-known “Shunkelong” brand and provides a wide variety of consumer goods, including private label consumer goods mainly sold by retail stores. The company provides customers with a comprehensive one-stop shopping experience, which can effectively meet the needs of retail customers. The company is also continuously expanding our retail network by opening new retail stores and launching online supermarkets in Guangdong Province and Macau. The company's wholesale distribution business segment distributes side food products from a number of consumer brands to sub-distributors and retail store operators and supplies FMCG products to franchisees. On April 30, 2015, the company obtained sole and exclusive distribution rights for 14 consumer brands, which can be distributed in designated regions.

The company's net profit for 2012-2014 was RMB 16.1,27.1,30.6 million, respectively, and the net profit for the first half of 2015 was RMB 13.46 million. The guide price for each share is HK$2.4-3.2, which is equivalent to 18-24 times PE. Careful subscription is recommended.