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金邦达(3315.HK)调研简报:国内金融IC卡龙头

Jin Bangda (3315.HK) research report: domestic financial IC card leader

國信證券 ·  Nov 19, 2015 00:00  · Researches

The only enterprise in China that has obtained the certification of six major credit card organizations.

Jin Bangda was founded in 1995 and listed on the Hong Kong main board in 2013. It is the only product provider in China that has been certified by China UnionPay, Visa, MasterCard Inc, American Express Co, JCB and Dalai. It is also a national high-tech enterprise and a key contact service outsourcing enterprise of the Ministry of Commerce.

Three main businesses: embedded software and secure payment, data processing, card issuing system solutions

At this stage, mainly embedded software and security payment products, revenue accounted for 82.9% in the first half of this year. The customer of data processing business is the bank, and more banks will outsource all of them in the future. The first solution of the card issuing system is to realize the instant card issuing service and get the card within 30 minutes. The second is to develop a wisdom park for large enterprises. For example, Gree Group Wisdom Park, attendance, canteen, transportation and payroll are concentrated on two accounts of one bank card (two accounts, one chip, one contact and one non-contact, terminal storage).

Global payment chip card shipments are the fourth in the world, and payment cards are the seventh in the world

According to 2015 Nilson Report data, Jin Bangda ranks fourth in global payment chip card shipments. Global payment card shipments ranked seventh in the world.

China UnionPay card market share first

Jin Bangda accounted for 17% of the UnionPay card market in the first half of 2015, ranking first in the country.

Take a stake in Sichuan Zhongsoft to accelerate its expansion into software, smart city and payment platform

In September 2015, Jin Bangda increased its investment in Sichuan Zhongsoft, with a total investment of 29.92 million yuan, accounting for 19.68% of the shares. The aim is to accelerate expansion into software, smart cities and payment platforms. And promote the integration of existing business with cloud computing, online payment and O2O, and improve the payment security product ecosystem.

Layout overseas to set up a Philippine joint venture company GATI

Jin Bangda formed a joint venture company GATI with ACS and BECA, with Jin Bangda holding 45% of the shares. GATI has been certified by Visa Inc and Mastercard credit card organizations. There are three objectives: first, to further develop the Philippine market and increase market share; second, to implement the global expansion strategy, especially the major strategic layout of the Southeast Asian market; the third is to further enhance the ability of technological innovation, international operation and management experience, international marketing service level and the international influence of brands.

Research and comment

Jin Bangda has profound technical accumulation in bank cards. The payment industry has high requirements for information security, product reliability and personalized service. The company is the only company in China that has obtained the certification of six major credit card organizations, indicating that the security of its products and services is very high.

In addition, the company has accumulated a lot of experience in the development and management of personalized data processing platform, especially in card issuing system solution, IT system and software development. Moreover, in the past few years, the company's R & D expenses have been expended rather than capitalized.

The future focus of the company is: first, to expand overseas markets, especially Southeast Asian markets; second, to build a payment ecology, such as the wisdom park developed for Gree; and third, to cut into the Internet of things with the company's security strength in the field of financial payment. For example, secure communication between various intelligent hardware.

Risk hints: in the short term, the competition in the financial IC card market intensifies, affecting the profit margin; the construction of the payment ecosystem is not up to expectations.

The translation is provided by third-party software.


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