Event description
Tongzhou Electronic announcement, the company and "Global Unity" reached a radio and television cable operator cloud platform new business, and "Huaxia City TV" reached a strategic cooperation and equity intention to build a TV Internet ecosystem.
Event comment
Global holds Youku Tudou's Internet content + CIBN TV Internet license resources, and achieves a positive synergy of on-demand and live broadcast with the same continent, aiming at China's leading Internet TV service provider. The shares of Global in one are Youku Tudou Group (41.65%) and CIBN (Guoguang Oriental Network Television Station, 43.35%). Among them, Youku Tudou Group has the most abundant network video content. CIBN is one of the seven integrated broadcast and control platform licensees issued by the State Administration of Radio, Film and Television, and it is also one of the three "national prefix" licensees. The combination of the two in the license plate and content to provide users with high-quality on-demand service. Compared with the Internet televisions of Letv and XIAOMI, the combination of Global Oneness and the same continent can solve the two major pain points of live streaming switching and high promotion costs (free distribution boxes). This is because Tongzhou has accumulated huge TV station customer resources and the largest set-top box coverage in the radio and television system for more than 20 years, and can provide users with "on demand + live broadcast" services jointly with radio and television on the premise of not replacing the set-top box terminals (which can be transformed at the front end). Greatly reduce the difficulty of user promotion and transformation. In this cooperation, Tongzhou intends to invest 50 million yuan (20%) in global integration. We believe that in the future, Tongzhou Electronics may integrate more network video content, APP manufacturers and other resources to create a two-way interactive new generation of TV Internet ecology.
The CUTV license has the only legitimacy, aggregates the local scattered television stations, creates a brand-new media form, and becomes an effective entrance for TV Internet customers. Huaxia City TV is the only operating entity of CUTV (www.cutv.com). It is the only legal license party that aggregates the program content of 2486 scattered local TV stations and carries out live streaming on mobile APP and computer web pages. At present, the State Administration of Radio, Film and Television has formally issued three licenses for Internet TV stations, mobile TV and Internet TV content services to CUTV, which is the most qualified organization for television stations below the vice-provincial level. CUTV's shares include 14 TV stations (Shenzhen, Suzhou, Xinjiang, Hubei, etc.) and 5 print media, while in just one year, the partner has extended to 80 TV stations, 343 online media and thousands of channels in 26 provinces. In this cooperation, Tongzhou plans to increase its capital by 100 million yuan in cash to obtain a stake of no less than 20% and no more than 25% of CUTV, so as to jointly shape the new media of the TV station alliance.
Tongzhou Electronics is in the year of performance reversal, and on the eve of the emergence of the embryonic form of TV Internet, it is recommended for the first time and given a "buy" rating! At present, the set-top boxes of the radio and television department are in a periodic replacement period from SD to HD, while orders from Shenyang, Guiyang, Guangdong and Henan will lead the main business of the same continent to turn losses into profits. In addition, Tongzhou is through the integration of broadcast control licenses, network content and other resources to create a cloud + network + end of the 1: 1 multi-screen Internet ecology, and really activate TV, an important new entrance to the Internet.