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深度*公司*新嘉联(002188)调研简报:以移动公交媒体为核心 打造线上线下流量入口

中銀國際 ·  Jan 11, 2016 00:00  · Researches

1. Bus Online Company Profile 1. Company Culture and Values: Mission: Making Travel Happier Values: Dreams, Tenacious, Innovative Vision: Becoming a Leader in China's Bus Mobile Ecosystem 2. Bus Online Co., Ltd. Development history: 1992: Jialian Electronics Factory was established, one of the earliest factories in China to produce moving coil receivers; 2002: Xinjialian completed the shareholding system transformation and established Zhejiang Xinjialian Electronics Co., Ltd.; 2003: Bus Online was founded in Nanchang, Jiangxi Province, and became one of the first bus mobile TV operators in China; 2006: Bus Online's A and B rounds of financing were successful, and IDG and other investment funds invested a total of US$37.5 million in Bus Technology; 2007: Xinjialian was successfully listed, becoming the first microelectroacoustic listed company in China; Bus Technology cooperated with CCTV to launch a mobile television business; on December 18, “CCTV Mobile Media” was officially launched; 2008: Successful Series C financing for Bus Online; CCB International invested 30 million US dollars in Bus Online; 2009: With the approval of the State Administration of Radio, Film and Television, to establish a CCTV mobile media company in a joint venture with CCTV; 2012: Zhongtian Group became the largest shareholder and actual controller of Xinjialian Co., Ltd.; 2015: Bus Online Technology Co., Ltd. and Xinjialian successfully restructured their assets and went public. 3. The company's core business structure: mobile media+mobile video+mobile community+mobile intelligence; the specific business is divided into four parts: mobile TV media business, I shoot, I play, and hardware manufacturing. 4. Mobile TV media business: The company cooperates with CCTV to develop mobile in-vehicle media in core cities. The company broadcasts CCTV news, financial and other content, homemade programs, and cooperative production content on mobile video terminals, and fixed-point transmission via 4G and WIFI. Through near-field technology, interaction between large and small screens is achieved to facilitate Internet access for bus passengers; mobile self-media video services are developed through self-shooting TV, and a synergy between large bus screens and mobile communities is established. 5. The four major advantages of the media business lead the industry at the forefront of the industry: authoritative brand: undertaking the brand value of CCTV's authoritative public media; innovative technology: 4G/WIFI fixed-point transmission, sharper and more stable images; gold content: high-viscosity content that complements the fragmentation time of users; mobile extension: I shoot TV content extensions and bus mobile community platform extensions.

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