1. Performance guidelines for 2016?

Gopro has been working with the company since its first day. Something went wrong with the partnership in 2016, and now it stops the camera and only provides accessories. Business is sure to fall sharply this year, 70% last year. After the suspension, there will be large-scale capacity restrictions, this year's goal: to make some money on the break-even throughout the year.

two。 Progress in sports cameras?

This year, the structure has been restructured, some layoffs have been laid off, from 4000 at the peak to 2000, and the business has been redivided. the original business includes sports cameras, home theater, digital cameras and wearable devices. now it mainly includes the business model of traditional business (before 2015), which is contract manufacturing or cooperative business, and own-brand business (starting this year and launching in the second half of the year). Acquired a channel company (with brands and channels) in the United States in January, and acquired (channel and brand companies) + investment business (not to make money, but to invest in technology, channel and platform companies, and cooperate to use its technology or products to serve OEM, synergy) traditional business: 2.7 billion revenue last year, accessories accounted for 13-14%, accessories revenue will be even smaller this year. Gopro before June 30, they will buy back the sports camera, according to the purchase price, there is a part of Tiancai outsourcing accounting is more troublesome. There are expected to be no new customers for sports cameras in 2016. It is unlikely to make a sports camera in China this year. The company does its own revision of the sports camera, plus the LTE module, for live streaming and other needs.

3. Introduction of home video business?

Home image is relatively stable, private brand products will be launched in the second half of the year, mainly in the United States market. The exclusive with gopro in March has been cancelled. Own brand: mainly to do home cameras, similar to Haikangwei's consumer-grade products.

Home video: sold 530 million in 2015, also in the United States, with a terminal price of $150. NetGear accounts for 70%. The gross profit margin is more than 20%. It is mainly the use of house, which used to be used by others in business. 1wifi+4-configuration of 5 camera. NetGear: there is a pain point. If you install it outdoors, you may need to be waterproof and electricity-proof. The netgear is battery-powered, and the lab can last for half a year. Tiancai: in the study of getting electricity from the lamp. The unit price is 150 US dollars. The cloud platform is also made on its own. Baby monitor requirements are being considered indoors. Home images are expected to grow by more than 20% in 2016, regardless of their own brands.

4. Introduction of digital imaging service?

Digital images: traditional waterproof cameras, mobile scanners, police cameras. Police cameras are sold to Taser. Thousands last year, tens of thousands this year, one price is equivalent to three motion cameras.

5. Tencent cooperative introduction?

Divine Eye: enhanced version of the driving recorder, the first generation, the most expensive driving recorder in China, dual lenses. Thousands of movies this year.

Lens: the company's are glass lenses, most of them are Lianchuang Electronics, and some of them are Liguang. 360-degree camera: mass production in June, OEM for some domestic merchant (intelligent hardware company, IDG, etc.), the second generation. Multiple cameras are linked. The company's customer's plan uses 2 lenses, each shot 360 degrees, the difficulty is stitching. Tiancai's own brand is used in 6. There are two algorithms: the shooting time and the shooting back end.

6. Progress in the wearable business?

Wearable products: basically stopped at present, sealed. Heart rate meter, swimming watch. If you wear clothes, the main direction is for children and the elderly. If the first step is done, it must be the United States.

7. Introduction of the R & D team?

Inside the company: technology: glass lens, with Amba chip, the effect is better. The R & D team, mainly in Nanshan and Xi'an, Shenzhen, currently has 300 people, and the layoffs are mainly aimed at some non-core staff. There should be no loss in 2016.

8. Dividend policy?

The dividend is usually paid on the basis of 50% net profit.

Comments: due to the cessation of Gopro cooperation, the company has entered a period of business transformation and a large number of layoffs, it is still difficult to see new sports camera customers in the short term, and the home theater business is expected to grow by more than 20% in 2016.