Summary of the report:
Big data, the layout industry, provides incremental customer services. With the improvement of the capitalization of domestic advertising companies, it is a general trend to provide incremental services to advertisers. Throughout the international 4A giants, all of them have big data to analyze and deal with business, give timely advice to brand customers, and enhance customer stickiness. Lianchuang combines its own advantages and conforms to the trend. In the later stage, it will layout and integrate SaaS and program advertising assets and products, and establish third-party data-based and technology-based enterprises with digital SaaS service standards in the emerging digital era.
Give play to your strengths and embrace IP. The company pays close attention to the current hot spots in the industry, such as hot IP, live video broadcast, etc., integrates its content and makes products with the help of the industry center marketing platform, and finally realizes. The company has cooperated with domestic leaders in the packaging and marketing of IP, and we expect that with the completion of the company's integration, we are expected to give full play to our own advantages and cooperate with external resources in depth and diversity in the future.
The team is enterprising and worth looking forward to. The management team of the company is in the prime of life, and at the same time, there is a good interaction and cooperation mechanism between the major shareholders and the target team to be acquired. At the company's recent strategy conference, the general manager of Telstra China also expressed his intention to cooperate in the future. We believe that the company is determined to forge ahead on the road of transformation, continuous development, and the follow-up development is worth looking forward to.
Performance commitment to complete worry-free, a new round of additional issuance launched. The company is expected to make a profit of 84.27 million to 85.2 million yuan in the first half of the year, an increase of 2577.36% to 2,606.91% over the same period last year. The main reason is that the acquired subsidiaries Shanghai Xinhe, Shanghai Lindong and Shanghai Ji Chuang achieved net profits of 62.33 million yuan, 17.62 million yuan and 20.51 million yuan respectively. In June, the company announced a non-public stock offering plan to raise 1.97 billion yuan. The funds raised are mainly used to build big data, self-media and digital marketing platform. Profit forecast and investment rating: we expect the company's EPS 0.40 yuan 0.65 and 0.75 yuan in 16-18, corresponding to 58 times, 35 times and 31 times PE, maintaining the "recommended" rating.