Events:
On July 30, the company released "2016 half-yearly results KuaiBao". The contents are as follows:
1) the total revenue of the company was 226715616.17 yuan, an increase of 350.78% compared with the same period in 2015. the main reason was that the acquired subsidiary bus online Technology Co., Ltd. was included in the consolidated scope of the statement, and the operating income of the parent company increased over the same period last year.
2) the total profit of the company was 16869835.47 yuan, an increase of 276.15% over the same period last year; the net profit belonging to the shareholders of the listed company was 12156430.96 yuan, an increase of 229.69% over the same period last year, mainly because the acquired subsidiary bus online Technology Co., Ltd. was included in the scope of statement consolidation.
Conclusion:
With the transformation and upgrading of the company, there has been an increase in performance of an order of magnitude, demonstrating the idea of adjusting the strategic layout of the company, and the overall transformation of the company from traditional manufacturing and traditional outdoor media to Internet companies. The company has formed a business structure with "intelligence, media, video and games" as the core, relying on the transformation and upgrading of traditional industries to the mobile Internet industry to create a public transport mobile ecosystem.
In the "Live + Variety" mode, LIVE Live, a subsidiary of bus Technology, joined hands with Star Chinese (a wholly owned subsidiary of Canxing) to broadcast the selection of the fifth team of "China New Song" exclusively, and broadcast 30 special programs on the live platform. The cooperation with "China New Song" domestic well-known variety IP, shaping the popularity of LIVE live platform, providing PUGC content for platform customers, setting up a new benchmark of "live broadcast + variety", and bringing a large number of users and traffic to the platform.
LIVE live broadcast users throughout the country's 32 provincial administrative regions, and at the same time have some overseas users, throughout the United States, Britain, Australia, Japan and other places. LIVE LVB users are mainly concentrated in North and East China. Among the first-tier cities, Beijing accounts for 7.24%, Guangzhou 1.55% and Shanghai 2.43%.
Risk: the company's transformation is not as expected.