Business summary

Easyway Group Holdings is a supplier of interior design solutions. Most of our customers are international high-end consumer goods and high-end fashion brands with retail stores all over the world. According to the report, based on revenue, it was the largest high-end retail interior design company in 2015 in Hong Kong, providing services to customers in different regions around the world, including Hong Kong, China, the United States, Europe, the Middle East and other Asian countries. The group provides customers with customized and overall interior design solutions, covering a wide range of services, including metal, glass and wood products and furniture supply, curtain wall development and manufacturing, interior solutions, and design and project consulting. In the three financial years ending 2013, 2014 and June 2015 and the ten-month period ending April 2016, metal, glass and wood products, furniture and curtain walls were produced by its suppliers, while interior decoration works were carried out by sub-contractors or local contractors. During the period, a total of 725 projects were completed in 67 cities, of which projects located in Hong Kong, Europe, Asia and America accounted for 57.2%, 14.8%, 22.5% and 4.3% of completed projects.

Competitive advantage

The group provides customized interior design solutions for high-end consumer goods brands, and has a good reputation for quality service products

To be a global supplier of in-store furniture for major customers, and to establish long-term and stable cooperative relationships with global customers

Risk Factors

Group business is item-based. If the type of items being carried out changes, it may cause the company's profit mix to change from time to time, and fees and gross margin are determined by the terms of the quotation and may not be fixed.

The duration of the items specified by the customer is different, and the customer has not made a long-term commitment to the group

Use of proceeds

Approximately 30% is used to find suitable acquisition and partnership opportunities

Approximately 23% was used to fund the registration and establishment of overseas subsidiaries in Milan, Beijing, New York and Tokyo

About 17% was used to establish a R&D center in Hong Kong

Approximately 11% of management, design, and sales personnel were recruited to enhance internal training

Approximately 10% is used as general working capital

Approximately 9% increased marketing efforts to promote the company's brand and increase market share