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本间高尔夫球有限公司(6858.HK)

Honma Golf Co., Ltd. (6858.HK)

長雄證券 ·  Sep 25, 2016 00:00  · Researches

Summary of duties

Founded in 1959, Benji Gao Fu is one of the oldest professional brands in the market. The collection mainly designs, develops, manufactures and sells all kinds of exquisite and high-performance high-husband balls in a vertically integrated service mode, as well as providing HONMA-branded high-husband balls, clothing, accessories and other related products, so as to provide customers with a comprehensive Gao Fu life style. Up to 2015, there are 86 HONMA brand stores, accounting for 2.7% of the market share. Japan, on the other hand, is the main local market of Marketplace, with the largest earnings gain during the period from March 2014 to March 2016, with a combined annual growth rate of 14.3%.

Thank you very much.

With the unremitting pursuit of quality and engineering over the past decade, we have created a brand with high standards.

New R & D efforts have led to high-performance recycled products.

Vertically integrated service model and extensive sales and access network

The deep-rooted consumerist supremacy of corporate culture, customer loyalty and loyalty

Negative factor

The collection depends on the HONMA brand, and the acceptance of the brand image may have a significant adverse effect on the business, operating performance and business performance of the company.

The collection may not be able to maintain the high growth rate of services.

In accordance with people's positive attitude towards Gao Yifu.

The rate wave activity may lead to the occurrence of wave activity in the market.

The purpose of the income

About 29.2% of the products used for services or brands are used to make strategic gains and form strategic alliances to enhance the market share of North America and Asia.

About 17.9% is used for loan repayment and interest planning.

About 15% is used for sales and sales activities in North America and Europe.

About 15% are used for sales and marketing activities in Japan, China and China. 12.9% are used for large-scale production of equipment, improvement of supply management and upgrading of technical facilities in the Wine and Tian Autonomous region.

About 10% is used to provide funds for the company's financial assistance and other general corporate purposes.

The translation is provided by third-party software.


The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.
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