Company background

The collection comes from Puewang in the south of France, produces chemical and processed products with natural and organic ingredients, and takes the "L'Occitance" brand as the core service. The products are distributed in more than 80 countries around the world, with 753 self-owned stores, 470 third-party retail stores, 294 operating machines and free stores, mainly in Japan, the United States and France, with 14 production lines and 26 filling and packaging lines. There are 4 brands, including "L'Occitance", "Melvita", "Erborian" and "L'Occitanceau Bresil".

Investment summary

1. In the six months ended September 2016, retail sales rose 0.9% to 552 million won, and share profit increased by 339% to 2599 million yuan. Direct sales and resale are the main components of collective income, including self-owned L'Occitane stores, self-built online shopping sites, mail, water centers and coffee shops. In addition, resale services include distributors, wholesale distributors, outlets and free shops, hundreds of companies and home products, television networks and enterprise customers for products, and so on. During the period, direct sales accounted for 72.6 percent, reaching 401 million yuan, while resale accounted for 27.4 percent, reaching 151 million yuan.

two。 In addition to the market trend and environmental protection concept, Marketplace also accepts 40% of the rights and interests of the brand "Lime Light by Alcone" supplied by the United States for natural products and color plates. In addition, it cooperates with the French brand "Pierre Herme" to build new products, including perfumes and shades. The aim is to enter the Lanzhou market and sell goods on sale.

3. In addition, the market has continuously expanded the custom e-commerce channel and started cooperation with Tianyuan in 2014, which will help to enter the annual consumer market and strengthen online and offline sales at the same time. Moreover, the unit cost of direct sales is high, and the gross profit margin has increased correspondingly. So far, it has recorded a clear increase in Brazil, China and Japan, which is 18.4%, 11% and 15.5% respectively, so it is recommended that it can be collected for medium-and long-term investment. Look at the level of 17 yuan.