Incidents:
Alliance eSports and Shenzhen SEG (000058.CH/RMB 11.2, no rating) jointly held a strategic cooperation press conference today to announce the e-sports strategies of the two companies. Executives from Lianzhong International, Shenzhen SEG, and League eSports attended the press conference.
League eSports was established in March 2016, led by Lianzhong International and Net Fish Net Cafe, and jointly created by Skynet, Pangqu Technology, 360 Group, and Sports Window. It plans to establish a global e-sports network hub by aggregating top IP and tournament resources, and create a global e-sports brand event with a content+scenario e-sports ecosystem model.
On December 16, 2016, it was announced that Shenzhen SEG and Tianjin League eSports Internet Technology Co., Ltd. (“League eSports”) jointly invested 24.8 million yuan to establish Shenzhen SEG League eSports Co., Ltd. (SEG League eSports) to carry out the e-sports hall project. Among them, the company invested 13.64 million yuan, accounting for 55% of the shares.
1. The leader of Shenzhen SEG made a speech
Shenzhen SEG is a leading enterprise in the electronics market and has set up more than 30 electronic marketplaces across the country. Through transformation and upgrading, the company has gone from operating a single commercial platform to related industries, creating various business formats such as makers, financial services, and e-sports. Both sides are in line with each other in terms of business sector and development concept. Currently, the national e-sports industry is developing rapidly. As the most dynamic and innovative city in the country, Shenzhen has a strong overall e-sports atmosphere. The Shenzhen Sports Bureau has established the Shenzhen eSports Association, which hosts countless games in Shenzhen every year. The company and affiliate e-sports have established the country's largest multi-purpose e-sports hall in Huaqiangbei, Shenzhen. With a usage area of 2,000 square meters, the e-sports hall will open next year.
As a union between the emerging e-sports industry and the traditional e-market, with the League's mature e-sports expansion capabilities and deep channel resources, this cooperation will be even more surprising.
II. Message from the Chairman of Lianzhong International
League e-sports development has entered a brand new stage, and Lianzhong began entering the e-sports industry in 2013. Initially, the Ministry of Culture wanted to transform and upgrade Internet cafes. We have seen an opportunity. Internet cafes are places for young people to go. They need face-to-face social networking. We think a new generation of Internet cafes can become such a scene.
We are thinking about this question of where to play and what to play on the Internet, which has also contributed to our investment in net fishing net cafes. Currently, net fish net cafes have nearly 500 stores, a valuation of 2 billion dollars, and are currently continuing to be capitalized.
Among these, we found that as a type of sport, few people directly participate in e-sports, and most people watch. Therefore, we need a new scenario and model, so we need an e-sports hall with a live streaming function to broadcast live to the world.
As a result, we set up the first e-sports hall for Net Fish Net Cafe. It has a 500-square-meter live broadcast hall, 28 seats, and 4K high-definition transmission signals. Afterwards, we established an e-sports affiliate to include all of Lianzhong's e-sports business. We acquired e-sport Arena, the best e-sports operator in the US, and became the second largest shareholder. In Europe, the League's e-sports subsidiary is in Germany. We use a mobile method to move the caravan, and open an e-sports hall.
Not long ago, League Esports hosted Hearthstone, authorized by Blizzard, in Europe, creating several e-sports content firsts.
Looking at e-sports, the most basic thing is the scene/location. On top of this, there are all kinds of contests, resulting in enough quality content. We want to generate 2,000 hours of content each year and get more than 100 hours of premium content, so we can make money from sports content.
Today's collaboration with Shenzhen SEG can solidify the foundation of our scene network. Our way of cooperation is that our partners have good local resources, while affiliate e-sports get good content resources from around the world.
We will carry out other collaborations all over the country.
3. Speech by the General Manager of League eSports
League eSports is a new entrant in the e-sports industry. We have 4 core business advantages:
1) Global venue network
2) Own tournament IP management
3) New content model
4) Global distribution
In these four major business models, the global venue network is the foundation of everything. Shenzhen is our next stop, and we will set up more domestic events so that players can experience top e-sports stadiums. Also, through our first-class broadcast equipment, netizens can watch our programs. Shenzhen is where we started, and we hope to replicate this model in more places.
IV. Introduction to the Shenzhen Netfish eSports Hall
The Shenzhen store is located in Huaqiang North, with a usage area of 2,000 square meters. Currently, the Net Fish Net Cafe Gongti Store is 1,200 square meters, making it the largest e-sports hall in China. There are leisure areas, internet zones, e-sports halls, VR private rooms, board games, etc. The Shenzhen store has 140 stand-alone machines and more than 200 seats in the infield.
The main style is science fiction, technology, cool, and future. It refers to the combination of sci-fi e-sports in the US, future technology, and modern cities. We have referred to many e-sports stadiums, entertainment venues, etc., and hope to create an e-sports hall that is very cool in the hearts of young people. The entire e-sports hall is divided into 2 floors. In the infield, which accommodates 200 people, the overall viewing effect of a five-star movie theater was achieved.