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暴风集团(300431):布局体育业务 完善公司生态版图

Storm Group (300431): layout sports business and improve the company's ecological territory

太平洋證券 ·  Nov 22, 2016 00:00  · Researches

Event: on November 18, 2016, Storm held an investor exchange meeting. Dong Secretary Bi Shijun attended the exchange meeting and expounded the recent operation of the company.

The scale of users of the platform has expanded, and the scale of business has grown steadily. The company has deeply cultivated the Internet video business, carried out technological improvement and optimized products, and the monthly active users of the Internet video platform exceeded 200 million in June 2016. The family entertainment product line is gradually enriched. Storm super-body TV, as an important entrance to Internet entertainment and smart home, has increased the number of users of the platform. Virtual reality business to maintain a leading position, Storm Mirror monthly active users of 1.475 million, in the industry leading, with a strong first-mover advantage, the follow-up company will continue to "hardware + software + content" strategy to maintain a leading position in the industry.

The content plate is constantly enriched to enhance the core competitiveness. The company continues to increase content investment, through copyright procurement and foreign cooperation, content covers film, television and variety and other areas, investment in the establishment of Storm Film Industry, layout of upstream film content. Besides relying on the resources accumulated by Storm Player, Stormwind TV also obtains resources from content providers such as iQIYI, Inc. and Aofi Animation; Storm Mirror complements VR content resources through self-made and purchase cooperation with other third parties; Stormwind sports focuses on content, currently owns part of the copyright of Chinese Super League and CBA League, and the sports business will cooperate with MP&Silva Holding in the future.

Strategically invest in the sports industry and improve the company's ecological map. In May 2016, the company acquired MP&Silva Holding, a world-renowned sports copyright company, to help the company compete for first-hand copyright business. Participate in the investment in the establishment of Storm Sports, Storm Sports APP currently exists as a platform, will focus on sports video, sports value-added services and other business expansion, mining sports culture IP industry value chain. In the future, the company will enhance user stickiness and improve collaborative efficiency through mutual cooperation between various businesses.

Maintain the "overweight" investment rating. In 2016, the platform side of Storm Player, VR, TV and the show will work with the content side of sports, film and television and games to create "44th 3".

The pattern, together constitute a number of profit growth points in 2016. It is estimated that the company's EPS from 2016 to 2018 will be 0.51,0.79 and 1.02 yuan, corresponding to 147,94 and 73 times PE, maintaining the investment rating of "increasing holdings".

Risk hint. The new business does not meet the expected risk, and the industry competition aggravates the risk.

The translation is provided by third-party software.


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