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世纪鼎利(300050)调研简报:产教融合 争创学历教育新业态

興業證券 ·  Jun 2, 2017 00:00  · Researches

Investment points Century Dingli's education business consists mainly of two colleges, Dingli College and Sino-German University, which are one for the company. The deans of both colleges are headed by the president, and the dean of the Sino-German University is a foreigner. The current national policy strongly encourages the integration of maternity and education. This is a trend. Private schools have a strong sense of crisis; other second-level colleges are studying like us. The differences between the two colleges are mainly in terms of majors and training methods. Dingli College majors are in ICT, and the Sino-German College is in robotics and automotive machinery. The training methods at the Sino-German University pay more attention to international training, and the German dual training method has more opportunities for exchange abroad. The two colleges cover a wide range of courses, mainly the curriculum system designed around Made in China 2025, rail transit intelligent manufacturing, e-commerce, cloud computing, big data, etc. Popular fields are covered by the company. The Dingli College project has been in operation for two years. A single Dingli College invests 40 million yuan and accommodates at least 300-400 people, generally around 500 people. The annual tuition fee is 12,500 yuan, and the company's share is 7,500 yuan, and the company has been cooperating for 15 years. Overall gross profit is 50%, and teaching costs account for 30% of revenue. The company's students come from unified recruitment. The registration rate for undergraduate colleges is over 80%, and now they have basically exceeded their tasks. The coverage rate of specialized public schools is over 90%, while the private sector is over 80%. After Dingli College is established, the school's original teachers will be diverted, Dingli will stay if they have passed the Dingli assessment (interview teaching) and meet the requirements, and those that do not meet the requirements will arrange traditional general education courses in colleges, etc. Full-time teachers are assigned at 1:60-80, and general education schools manage them. The costs of full-time teachers are also shared by Dingli. Dingli requires full-time teachers to have a master's degree of 985 or 211, with an annual salary of 120,000 yuan. Originally, they had 5-80,000 yuan/month at school. However, in the past, they had other tuition fees; now Dingli demands that teachers concentrate on teaching and research. The short-term development plan for Dingli College is a college with more than 1,000 students. There are 6 schools planned for this year, 3 have been signed, and 3 are expected to remain in the second half of the year; there are plans for about 15 elementary schools with a size of less than 1,000 students. The long-term development plan is 100 families in 3 years, with more than 200,000 people, of which about 30 are the largest. It takes 8 years for a school to return to its capital; that year is fine if you just talk about contributing profits. Focusing on Made in China 2025, there are 6 undergraduate majors and 12 specialty majors. The company's development idea is to first take root locally and then consider expansion. Currently, the company's accumulation in the southwest and northeast is the best, and its negotiation and delivery capabilities are also the strongest. The 15-year contract is not the core strength; operation and operation are the only strengths. Moreover, the company pays great attention to the quality of education; in the Internet age, the quality of education is most important.

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