Conclusions and suggestions: The company is the leading provider of comprehensive third-party solutions for multimedia video in China. The industry in which it is located is expected to maintain a high growth rate. The company will use the listing to achieve market expansion and share growth, and will give investment advice on holding and buying for the first time. Company introduction: Beijing Zhenshitong Technology Co., Ltd. is a leading third-party multimedia video solution provider in China, providing comprehensive multimedia video solutions for large and medium-sized customers in the fields of energy, government, finance, transportation, education, etc. Company operation: In 2013 and 2014, the company achieved revenue of 651 million yuan and 582 million yuan respectively, and YOY increased by 6.88% and decreased by 10.61%, respectively. Achieving net profit of 0.59 million yuan and 47 million yuan, YOY increased by 0.8% and decreased by 21.33%. The decline in the company's revenue and profit is mainly due to the recent decline in government-related investment. Recently, the domestic fixed asset growth rate has bottomed out, and the company's business environment has improved. The company has advantages in various aspects such as technology, service, and customers in the multimedia video industry. It plans to continue to increase investment in R&D after listing, make use of competitive advantages, increase the expansion of new industries and new customers, and do its best to ensure the continued stability of the company's business. Furthermore, listing financing is expected to reduce the company's financial costs and increase financial benefits, and the company's profit is expected to grow positively in 2015. Industry situation: The market size of the multimedia video industry is expected to exceed 50 billion yuan in 2015, and the corresponding growth rate from 2010 to 2015 will reach 22%. With the rapid development of digital communication technology, there is still room for the industry to maintain high growth in the future. Currently, the multimedia video third-party solution market is scattered, and the relevant revenue scale of industry participants does not exceed 1 billion yuan. In the future, the company is expected to expand the market and increase its share through listing. Profit forecast: The company is expected to achieve net profit of 0.54, 0.62 and 0.7 billion yuan respectively in 2015-2017, YOY growth of 16.5%, 14.2% and 13.4%, EPS of 0.68, 0.78 and 0.88 yuan respectively, and corresponding dynamic P/E of 59.6, 51.4 and 45 times, giving investment advice for the first time.
真视通(002771):身扎根多媒体视讯服务行业 上市有利长期发展
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