Company profile

The company is a well-known domestic clothing brand operation and management group, its main business is the creative design of brand clothing, process technology research and development, production and sales, and has a strong team of designers and professional management team, advanced operation mechanism and sales network in major cities throughout the country. Since its inception, the company has focused on the field of middle and high-end fashion women's wear.

The highlight of the company

(1) from the perspective of the industry: the national industrial policy strongly supports the development of independent brands; the income level of residents continues to rise, and the per capita consumption expenditure on clothing continues to increase; consumer brand awareness continues to rise, and the recognition of local clothing brands continues to rise.

(2) at present, the company's self-created brands are "broadcast: broadcast", "PERSONALPOINT" and "CRZ". The three brands have certain differences in design style, brand positioning and target customers, realizing complementarity and extension, which can produce good brand synergy while expanding the market coverage of the company's products, and effectively enhance the market influence of the company's products.

(3) with good product quality and market reputation, women's wear products have been favored by many consumers and widely recognized by industry authorities and professional institutions, and the brand influence has been continuously improved. "broadcast: broadcast" has been operating for more than 10 years, and has grown into an independent brand of women's wear with stable consumer groups, distinct style and good sales performance, with high brand awareness. "PERSONAL POINT" and "CRZ" two brands along the specific brand development route, establish their own position in the market, but also have a certain degree of popularity.