Driven by “finance-like payment+payment”, the rise of new financial firms. Currently, the company is planning to acquire Haike Rongtong to enter the third-party payment business, and the sales process for its traditional cement business has also basically been completed. It is expected that after the acquisition is completed, the company will rely on existing customer resources to provide a full range of financial services, with huge potential for growth in the consumer finance sector. The acquisition of Haike Rongtong obtained a license, which is highly collaborative with similar financial businesses. As the first company in China to obtain a third party payment license, Haike Rongtong has a license to operate bank card collection business throughout the country. In the future, it is expected that the billing business will be expanded to the company's traditional financial business customers, and risk control data will be grasped through payment portals, thus creating great synergy with the financial business. Currently, the acquisition is progressing smoothly, and there is a high probability that the meeting will be successful. The actual controller, the Anhui Supply and Marketing Agency, has a huge advantage, and expectations for the integration of its related businesses are strong. The actual controller of the company, the Anwei Provincial Supply and Marketing Agency, has 1,096 supply and marketing agencies at all levels, with total annual purchases and sales exceeding 500 billion yuan. It has a huge main advantage in the rural finance sector. In the future, it is hoped that the company will continue to use the channel network of the Anhui Supply and Marketing Cooperative to sink into the rural market. Furthermore, listed companies are also expected to become a platform for the integration of assets owned by Anhui Supply and Marketing Cooperatives. The “Trinity” builds a rural consumer finance ecosystem. Under the combination of multiple factors of policy catalysis, development of rural consumer markets, and changes in farmers' consumption attitudes, rural consumer finance is expected to become the next trend. Xinli Finance has accumulated a large amount of experience and customers in the fields of financial leasing and small loans; the upcoming payment business will further accumulate data on farmers' behavior and improve credit records; at the same time, relying on the background of supply and marketing agencies, it will fit into the rural consumption scenario. Thus, it is hoped that a complete closed-loop ecosystem of rural consumer finance will be built. Investment Ratings and Valuation After considering the merger and acquisition of Haike Rong, we estimate that the company's net profit for the 16-18 exam will be 29,445.59 billion yuan, with a current market value of about 11.7 billion yuan after the increase, and 42,28,21 times the corresponding PE in 16-18, giving it a “recommended” rating.