Alliance e-sports and Shenzhen Saige (000058.CH/ 11.2, unrated) jointly held a strategic cooperation conference today to release the e-sports strategy of the two companies. Lianzhong International, Shenzhen Saige, Alliance e-sports and other senior executives attended the conference. E-sports Alliance was established in March 2016, led by Lianzhong International and Internet Fish Internet Cafe, jointly built by Air Network, Palm fun Technology, 360Group, Sports window, etc., and plans to build a global e-sports network hub by pooling top IP and event resources, and to create a global e-sports brand event with the e-sports ecological model of content + scene. According to the announcement on December 16, 2016, Shenzhen Saige and Tianjin Alliance e-sports Internet Technology Co., Ltd. ("Alliance e-sports") jointly invested 24.8 million yuan to set up Shenzhen Saige Alliance e-sports Co., Ltd. (Saige Alliance e-sports) to carry out the e-competition hall project. Among them, the company contributed 13.64 million yuan, accounting for 55% of the shares.

Shen Saige is a leader in the electronic market, opening more than 30 electronic markets across the country. Through transformation and upgrading, the company operates from a single commercial platform to related industries, creating a variety of formats, such as founders, financial services, e-sports and so on. The two sides agree with each other in terms of business sector and development concept. At present, the national e-sports industry is developing rapidly. Shenzhen, as the most dynamic and innovative city in the country, has a strong e-sports atmosphere as a whole. Shenzhen Sports Bureau has established the Shenzhen E-Sports Association, and countless competitions are held in Shenzhen every year. The company and the alliance e-sports have established the largest multi-functional electronic competition hall in Huaqiang North, Shenzhen. With a use area of 2000 square meters, the stadium will open next year. As a combination of the emerging e-sports industry and the traditional electronic market, with the mature expansion ability of e-sports and the channel resources of deep saige, this cooperation will be a bigger surprise.

E-sports Alliance entered a new stage of development, Lianzhong began to cut into e-sports industry in 2013. At first, it was the Ministry of Culture that wanted to transform and upgrade Internet cafes. We see an opportunity. Internet cafes are a place for young people who need to socialize face-to-face. We think the new generation of Internet cafes can become such a scene. Where and what does the new generation of the Internet go to play? We are thinking about this problem, which has also contributed to our investment in online fish Internet cafes, which now have nearly 500 stores, with a valuation of 2 billion, and are continuing to be capitalized.