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【招商证券】海伦钢琴:公司教育培训业务2017年有望守得云开见月明

招商證券 ·  Nov 24, 2016 00:00  · Researches

It has been 2 years since the company began to transform the art training business in 2014, and has unswervingly insisted on independent research and development to master its core competitiveness. We believe that its education and training business is expected to see the light in 2017. The 2016-2018 EPS was 0.13, 0.16, and 0.20 yuan respectively, maintaining “highly recommended-A”. It has accumulated thin hair, and its brand value has been recognized by the international market. Recently, company chairman Chen Hailun and his wife won this year's “Schumpeter Award” (European Central Bank President Mario Draghi (2014) and British economist Stern (2015)). This is the first time that a Chinese entrepreneur has won this award. From producing piano accessories to manufacturing complete pianos, to product development and design, the company has won internationally renowned awards (won the MMR Award in 2012-2014 and the MMR Lifetime Achievement Award in 2015), and its brand value has been recognized internationally. Various education and training businesses will gradually release results next year! 1) The company's early art education partners are relatively mature. Eight of them are developing steadily. Subsequent companies are expected to increase their shareholding ratio until holding in accordance with the agreement. 2) The “6+1” Helen Smart Piano Classroom will enter the promotion stage at the end of this year. These classrooms will uniformly use the company's smart electric steel, training materials, and teaching methods to promote the branding and standardized development of small training rooms. 3) The company's smart piano began independent development at the end of 2014. Currently, the motherboard and autonomous vibrator have entered the usage stage, and the digital amplifier has entered the market test stage. After testing, the silent, automatic, and three-touch keyboards can be used. The sound source part is still being further improved, and it is expected that the product will be launched on the market next year. 4) The company cooperates with the Vienna University of Music and Performing Arts, which is one of the largest and most famous public music institutions in the world, and has a deep track record in early music education. The company will introduce courses and outstanding graduates, and make full use of Helen's brand and channels to carry out musical enlightenment education in China. Maintain “Highly recommended-A.” We believe that the success of a company depends on the boss's long-term vision and execution, and the company's piano products have been recognized by the international market. It has been 2 years since the company began to transform the art training business in 2014, and has unswervingly insisted on independent research and development to master its core competitiveness. The company's education and training business is expected to see the light in 2017. The 2016-2018 EPS was 0.13, 0.16, and 0.20 yuan respectively, maintaining “highly recommended-A”; risk warning: Online and offline dual-channel art training project exhibitions fell short of expectations

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