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【海通证券】金运激光公司跟踪报告:“3D+AR/VR+激光”三轮驱动,技术+资本打造数字技术商业化加工厂

海通證券 ·  Nov 28, 2016 00:00  · Researches

“Technology+capital” transforms traditional industries and develops commercialized applications of digital technology. The company carries out operation and investment work around the main line of “commercial application of digital technology”. With technology as the core, the company leverages the capital advantages of listed companies, and transforms and upgrades traditional industries through “technology+capital”, giving new vitality to traditional industries and promoting them to consolidate and expand the market. Three-wheel drive, dual-end development of physical output and virtual display. Since 2016, the company has relied on nearly three years of commercial exploration experience in the field of 3D printing to commercialize both the physical output end (3D printing) and virtual display end (3D display) end of 3D digital data, effectively balancing the profitability and layout of emerging businesses. After adjustments in the first half of 2016, the company has now initially formed three major business segments: Jinyun Interactive Media Business Segment, Jinyun Digital Technology Business Segment, and Jinyun Laser Industry Business Segment. Jinyun Interactive Media: Focus on providing brand marketing planning and pioneered the launch of AR scanning tool SaaS services. With 3D display technology as technical support and AR (augmented reality) /VR (virtual reality) technology as interactive means, Jinyun's interactive media business pioneered the launch of an AR scanning tool SaaS service in the field of advertising and marketing. The subsidiary Jinyun Interactive Media has now accurately established its market positioning in the advertising field, and has taken the lead in using the SaaS model to begin promotion in the advertising industry. Jinyun Digital Technology: The third phase update of the Internet Cloud Platform will be updated to provide a full range of joint resources with technology. Jinyun's digital technology business is divided into two parts: 3D printing business and 3D display and AR/VR business, providing solid technical support for physical output and display output. The company aims to build an online cloud platform as a leading comprehensive 3D printing platform in China, providing a multi-dimensional 3D printing ecosystem for online creative sharing, model production, online customization, and designer communities. The company has carried out all-round alliances with various resource providers in the form of technical services to form a situation where 3D display and AR/VR are applied in various industries, focusing on development projects. Jinyun laser industry: centered on user demand, shifting to a “hardware+software+content+service” approach. The laser segment revolves around the company's “Financial Luck+ Digital Technology Application Ecosystem” platform strategy. According to the macroeconomic situation and market changes, it mainly collaborates on the three aspects of market demand, technological innovation, and promotion of marketing to further develop the market and integrate the industry. Shifting from traditional hardware product sales to a “hardware+software+content+service” approach, we are extending the value chain by utilizing Jinyun's technical advantages in the digital field. Profit forecasting and ratings. The company's 3D printing technology has broad application prospects. The company has developed a wide range of 3D printing business models with the “3D+AR/VR+ laser” three-wheel drive model. EPS is expected to be 0.10 yuan/share, 0.26 yuan/share, and 0.30 yuan/share in 2016-2018. Considering the company's innovative AR/VR business and forward-looking layout, the traditional laser business has maintained stable profits. The company was given a valuation of 150 times in 2017, with a target price of 39 yuan/share, and a purchase rating. Uncertainty analysis. The AR/VR project is a new business, and developments are yet to be seen.

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