Relying on traditional business, the company starts the transformation and upgrading to the mobile Internet industry in an all-round way. At present, the company has initially formed four core business matrices based on "intelligence, media, video and games" in mobile Internet business. The company's LIVE Live has joined hands with Canxing to create the fifth team of "China's New Song", with Xue Zhiqian as a mentor, which has aroused widespread discussion. LIVE live broadcast platform is located in "Entertainment Variety + PUGC", bundling high-quality IP to obtain new users, operation and maintenance of high-quality content to improve the retention rate, clear ideas for development. The company's management team is rich in resources and strong executive ability, so it is recommended and rated to the company.
Main points of investment:
The company reported half-yearly revenue of 227 million, an increase of 350.78% over the same period last year. Operating profit was 168 million, an increase of 275.87% over the same period last year. Profits totaled 169 million, an increase of 276.15% over the same period last year. The net profit returned to the home was 122 million, an increase of 229.69% over the same period last year. The huge growth in revenue and profits is due to the consolidation of bus technology.
The company comprehensively launched the mobile ecological strategy, from the traditional manufacturing, traditional outdoor media to mobile Internet industry transformation and upgrading. At present, the company has initially formed a mobile ecological business architecture with four major business departments of "intelligence, media, video and games" as the core, and comprehensively build a mobile ecosystem that includes mobile intelligence, mobile media, mobile live streaming and mobile games.
The mobile live broadcast industry has great potential for growth. In 2015, mobile live streaming accounted for only 3.1% of the total live streaming market, and it is expected that mobile live streaming will account for 35% of the overall live broadcast market in 2018. The company's LIVE live broadcast users have spread over 32 provincial administrative regions across the country, and have more users in the United States, Australia, Japan and other countries. Up to now, the official Weibo Corp followers of LIVE Live has reached 2.8 million, which has a strong influence.
LIVE Live joined hands with Canxing to launch the fifth team of "China's New Song", with Xue Zhiqian as the mentor. The members of the fifth team have the opportunity to challenge the new singing students on the spot, and have the opportunity to participate in the finals of the Bird's Nest "China New Song" in October. This cooperation reflects the development idea of LIVE Live, that is, "Entertainment Variety + PUGC". The company takes PUGC content as a breakthrough and is committed to providing variety shows that young people like. Entertainment. The development of the company's live broadcast business is clear, and the future performance is worth looking forward to.
It is estimated that the EPS of the company in 2016, 2017 and 2018 will be 0.37,0.44,0.52 respectively, and the current share price PE will be 77, 65 and 52 times respectively. With reference to the valuation of the Internet industry, give the company a recommended rating with a target price of 31.5.
Risk hint: fierce competition in the original business leads to a decline in gross profit margin, live broadcast policy restrictions, and the performance of the LIVE platform is not up to expectations.