Events:
On July 26th, 300071.CH/ Jiaxin Group held a press conference in Beijing, announcing the launch of its "red strategy" with "red person + red marketing" as the core, using online celebrity elements to innovate the company's marketing model and achieve business integration.
[core points]
The main contents are as follows: 1. The economic market scale of online celebrities is expanding rapidly. at present, there are problems in content creativity, copyright protection and cashing mode. the company has advantages in online celebrity cultivation, content production and profit realization. we will use the elements of online celebrities to innovate the company's marketing model and realize "celebrity + red marketing".
2. The company's "red strategy" includes "experience red", "public relations red", "digital red" and "media red", covering experience marketing, public relations advertising, digital marketing, media platform and other business sectors.
3. The company takes "big data, Big content" as its development strategy, achieves strategic landing through a series of mergers and acquisitions, and carries out business integration through "red strategy". It is expected that collaborative profits will double in 2016.
