Events:
Huayi Jiaxin (300071.CH/ 10.31, Buy) recently held an investor exchange meeting, at which the two co-founders of smaato, the company's proposed overseas Internet marketing agency, and Huayi Jiaxin Dong Mi Yang really participated in the exchange.
General Huang, vice president of the company, gave a keynote speech to introduce the company's digital marketing strategy.
Huayi Schwab continued to take action after its listing in 2010. the company adhered to the strategy of endogenesis + extension and continuous mergers and acquisitions, and has been acquiring many companies, including Haoye, Deiss Media, fashion media YOKA, smaato and so on. Through this merger and acquisition, we hope to strengthen the company's resources and capabilities in various fields. Through customer collaboration, to help the company have a rapid growth. At present, the direction of the company is to create a value chain and marketing jointly created by consumers, brand owners, media and developers. Through big data's analysis and insight, to understand the behavior of consumers and help brand owners enhance their value.
The four key words of our mergers and acquisitions: fashion, entertainment, digital, mobile. Actively pay attention to social hotspots, especially the targets of overseas mergers and acquisitions. Hope that through a variety of forms, so that our collaboration to produce greater value.
Today we focus on smaato's project, this time through the acquisition of funds, investment of 148 million US dollars to acquire smaato. Contract negotiations have been completed and the acquisition is expected to be completed by the end of this year. After that, the listed company will find the right opportunity to install smaato into the company.
Smaato has become a wholly owned subsidiary of the company and hopes to expand in the field of mobile digital marketing. Smaato is our first cross-border M & A, and we will also conduct overseas M & An around smaato, which we are currently looking at.
It is hoped that one or two more overseas projects will be completed by the end of this year.
Through smaato resources, help us to expand global resources.
Smaato has just set up a Chinese branch in Shanghai and will soon start its business in China.
