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【太平洋】暴风科技:搭建DT大娱乐平台,形成整体战略优势

太平洋 ·  Apr 21, 2016 00:00  · Researches

Event: In 2015, the company achieved operating income of 652 million yuan, a year-on-year increase of 68.85%, and net profit attributable to shareholders of listed companies of 173 million yuan, an increase of 313.23% over the previous year. The basic earnings per share was 0.7 yuan. The profit distribution plan is: no dividends, no stock transfers, no increases. On April 19, the company held a financial briefing. Chairman Feng Xin, CFO Bi Shijun, Scarecrow Pictures General Manager Liu Xiaofeng, and Storm TV VP Hou Guangmin gave detailed explanations on the company's financial reports and future plans. Improve the strategy of major entertainment platforms, and maintain good growth in the number of users. In 2015, relying on existing PC and mobile user video platforms, the company gradually built and improved the VR platform “Storm Mirror”, the entertainment hardware platform “Storm Super TV”, and the online interactive live streaming platform “Storm Show”. In 2015, the average number of people covered by the PC end of the video platform was 32 million people per day, and the average number of people covered by the mobile device was 18 million people per day. Brand advertising revenue was 212 million yuan, up 70% year on year, while VIP user value-added business revenue was 21.4561 million yuan, up 1371% year on year. In 2016, platform-side multi-business collaboration is expected to bring significant revenue growth to the storm. Pay attention to content investment and actively acquire high-quality assets. In 2015, the company paid attention to content investment and placed upstream high-quality assets. Through copyright procurement, foreign cooperation, storm production, and self-production, comprehensive coverage of hot film and television content has been achieved. The company launched the “Microfilm Support Program” to create quality programs such as “The Legend of Cow Man” and “Storm Star Collection”, which was well received by netizens. In terms of VR, Storm Mirror has launched about 116 games. As the world's first VR social game platform developed independently, Kingdom of Bliss has accumulated 100,000 downloads and an average online time of about 40.6 minutes. In 2016, the company will connect the film industry with games, and revenue is expected to grow well. Build a large DT entertainment platform to form an overall strategic advantage. The company launched the “platform+content+data” DT Entertainment strategy. On the basis of various platforms, it extends upstream to the content industry such as movies, TV, games, etc., and uses big data to open up platforms and content. On the one hand, it provides users with better services, and on the other hand, improves commercial monetization efficiency, and forms an overall strategic advantage. Give an investment rating of “increased holdings”. In 2016, the platform side of Storm Video, VR, TV, and shows will collaborate with the content side of sports, film, television, and games to create a “4+3” pattern. It is expected that there will be many new profit growth points in 2016. The company was given profit forecasts of 0.51 yuan, 0.79 yuan, and 1.02 yuan for 2016-2018, corresponding to 147 times, 94 times, and 73 times PE, giving it an investment rating of “increased holdings”. Risk warning. There is a risk that the new business will not meet expectations, and competition in the industry will increase the risk.

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