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【西南证券】星星科技:产业整合,做一站式服务供应商

西南證券 ·  Sep 30, 2015 00:00  · Researches

Give full play to synergy and be a one-stop service provider. Through mergers, acquisitions and restructuring of Shenyue Optoelectronics and Shenzhen Lianmao, the company went from a single window screen business to form a one-stop service provider with window protection screens, touch control products, and precision structural parts as the core. By integrating their respective resources, the synergy effect needs to be further demonstrated. Become part of the domestic first-tier customer supplier system and optimize the customer structure. There is insufficient innovation in the downstream terminal industry, and the overall growth rate is slowing down, but the growth rate of domestic first-tier brands is higher than the industry average, and the company will use collaborative advantages to enter the first-tier brand supplier system. Increase research and development to keep up with market demand. The company's revenue for the first half of the year increased by 86.87% year on year, mainly due to the increase in revenue from new full-fit products. At the same time, after the merger and acquisition of Shenzhen Lianmao, the company will increase research and development of new products. In particular, it will introduce CNC equipment and increase production of metal structural parts to meet market demand. Valuation and ratings: We believe that although the overall growth rate of the mobile phone market is slowing down and some mobile phone brands are under pressure to remove inventory, the company mainly supplies touch screens and structural parts for low-end phones to first-tier domestic customers, and low-end phones around 1,000 yuan are the main market volume, so the company will still enjoy this market growth; at the same time, the company has successfully entered the list of suppliers such as Huawei through subsidiary synergy, and is expected to become the largest customer of Huawei in 2016. Shenzhen Lianmao will significantly increase the company's operating income after the merger in the second half of the year. It was given 57 times PE in 2015, corresponding to the target price of 18.81 yuan, and was given an “increase in holdings” rating for the first time. Risk warning: Risks such as a further slowdown in market growth, insufficient demand due to customer mobile phone sales falling short of expectations, and actual or unsatisfactory performance of acquisition projects.

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