Incident: Buffett plans to acquire “Duracell” for 4.7 billion US dollars. On the 14th, Berkshire Hathaway, a subsidiary of investment master Buffett, announced that it had agreed to acquire Duracell (Duracell), a battery brand owned by Procter & Gamble. The total amount of this deal will reach $4.7 billion. Berkshire Hathaway will not buy in cash, but will give P&G shares currently held by P&G worth 4.7 billion US dollars. The deal is expected to close in the second half of 2015, after P&G will also inject $1.8 billion in cash into Duracell Battery. After acquiring Lion & Dolphin, Jiawei Co., Ltd. has obtained Duracell's brand licenses in North America and Europe in addition to China. The development of Jiawei Co., Ltd. will also benefit from a brief review: join hands with Buffett, walk the brand path together Duracell: the road to revival of an established international brand begins Duracell (Duracell) is an international brand with a history of nearly 100 years, and its alkaline battery business accounts for 1/4 of the global market share. As its battery ad depicts — energy never stops, the Duracell brand has an enduring influence in the minds of consumers. Although Buffett's acquisition of Duracell had various considerations such as taxation, the centripetal power of the Duracell brand played a fundamental role.