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【华泰证券】任子行:与注二网络行为审计的信息安全企业

華泰證券 ·  Nov 16, 2012 00:00  · Researches

Since its establishment, the subsidiary has been working with Note 2 in the field of network information security. Its main business is to develop, produce and sell products to audit and monitor network content misconduct, and to provide services related to security integration and security audits. China's online content omission audit and regulation market has huge potential for development. In 2010, China's online content misconduct audit market model reached 654 million yuan. The market model is expected to reach 2.18 billion yuan in 2015, with a compound annual growth rate of 27.22%. A higher market share is beneficial for the two companies to gain an advantage in market competition. First, Internet cafes are a key area of government and store supervision. Currently, there is a difference between the level of supervision and regional supervision. In the future, supervision will only be more strict, and a higher market share will give the company a certain advantage in product competition. Second, with product upgrades and technology improvements, the second company's product customer stickiness is high, and future hardware and software updates will form a new source of revenue. Next, the company will develop value-added services such as online advertising and internet entertainment platforms. It has a high market rate and is easily favored by advertisers, and related value-added services have a lot of room for development in the future. Finally, with the implementation and development of the “real-name Internet system,” some regions of the country have begun to implement surrogate Internet access, and the company has transformed into a service provider. Obtaining audit fees is a stable source of revenue for the company. On the one hand, as investment in informatization gradually increases, cybersecurity issues will become particularly prominent in the future. The country will step up supervision, and the prosperity of the information security industry will increase. On the other hand, the company's competitive advantage lies in second-market brands and technological innovation, which can grasp market demand in a timely manner, especially in the Internet cafe market. In the future, as supervision is strengthened and products are being upgraded, this part of the market is a stable source of revenue for the company. At the same time, a higher market share will also benefit the company's expansion of other markets, and there is plenty of room for future development. Therefore, taking these two factors into account, we gave the company an average price-earnings ratio of 23 times that of 2012. Based on the calculation of 21 to 23 times in 2012, the company's reasonable value range is 14.91 to 16.33 yuan, giving it an “increase in wealth” rating.

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