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【齐鲁证券】金亚科技:合作500彩票网,应用及用户导入添筹码

齊魯證券 ·  May 25, 2014 00:00  · Researches

Join forces with 500 Lottery Network to enjoy the most professional and leading Internet lottery TV application in China. Jinya Technology announced on May 23 that the company signed a “Strategic Cooperation Framework Agreement” with Shenzhen Easun Sky (500 Lottery Network) to establish a comprehensive strategy for Internet terminals and lottery application services, including: 1. Jointly develop and expand the domestic home Internet market through Jinya Technology's “Zhijia” brand OTT terminal products, combined with 500 Lottery applications and services; 2. Jinya Technology is responsible for the design, development, production, marketing and sales of OTT terminal products; 500 Lottery is responsible for the application and service of related lottery products; 3. Users pass The profit revenue generated by Jinya Technology's OTT terminal products using the 500 Lottery Network application and service is shared between the two parties according to the agreed ratio; 4. The two parties implement an exclusive cooperation model. Strengthen the user experience and user import at the same time. 500 Lottery is an Internet lottery platform with the longest history of operation in China and a strong and active user base. Compared with other online lottery platforms, 500 Lottery Network has unmatched competitiveness with competitors in terms of innovation ability, accumulation of professional interactive analysis, professional user concentration, and community stickiness. The company is now joining hands with 500 Lottery Network. On the one hand, it can strengthen the company's application supply and optimize experience on the home terminal; on the other hand, 500 Lottery's innovative capabilities and strong user base have provided the company with a sizable scale of user acquisition, and is expected to use the upcoming World Cup period to strengthen the user import speed. It is yet another strong exclusive layout in the field of content and application after the company's subsidiary Ming Tsuru Ming and obtained exclusive digital TV VOD rights before the Tencent League of Legends Pro League and exclusive digital TV VOD streaming rights. Net profit can be restored in 2014, and the video game business is very flexible. We expect that the company's set-top box sales will basically return to normal levels in 2014; in addition, the video game industry chain will enjoy some flexibility, and profitability is expected to improve further as terminal shipments increase. The company's deep cultivation in the video game industry chain layout and the barriers to game promotion channels are deep, and the first-mover advantage is obvious. It is estimated that the EPS that can be achieved in 2014-2016 is 0.08 yuan, 0.11 yuan, and 0.19 yuan, respectively, giving a “increase in holdings” rating, and active attention is recommended. Risk warning: terminal shipments fall short of expectations; insufficient supply of video game applications

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