Main points of investment
The layout of the whole game industry of the company has taken shape. Since the establishment of Zhijia Tour in February last year, the company has gradually embarked on the road of the development of the whole game industry, and has successively increased capital and acquired companies such as Snow Fox Technology, Wheat Straw Creative, Minghe Minghe and Yinchuan Holy Land. With the proposed acquisition of Sky Interactive, the company has completed the layout of video games, mobile games, e-sports events and game console production. We believe that in the future, the company has great potential for coordinated development in the upper, middle and lower reaches of the game industry chain, and the business is expected to form a virtuous circle under the premise of creating an industrial closed loop.
The acquisition of Sky Interactive and Yinchuan Holy Land is of great significance to the company. Sky Interactive, acquired by the company, focuses on the R & D and operation of boutique mobile games. He Yunfeng, its CEO, has rich experience in mobile Internet operation and is well aware of the rules and game user attributes of the domestic mobile game market. It is obviously beneficial to fill the gaps in the company's business, and through the acquisition of 60% of the shares in Yinchuan Holy Land, the permanent organizer of WCA, he Yunfeng has obtained a ticket to the world e-sports tournament. And take this opportunity to deepen cooperation with the domestic well-known video game channel GTV, is expected to promote the company's home platform business continues to move forward.
Cooperation with Taobao is expected to expand the revenue of the e-sports section. The company recently signed a cooperation agreement with Taobao, and the two sides will cooperate around WCA2015 events. We believe that WCA is an internationally famous e-sports event, and Taobao game is the largest online trading platform for game virtual goods in China, so there is great potential for the first cooperation between the two platforms, which is obvious for the company's e-sports industry closed-loop benefits, but also conducive to the follow-up development of the business.
The bus online stake will enhance Jinya's cloud media operation capacity. As a leading cross-platform mobile Internet media community in China, bus online owns CCTV Mobile Media, the largest mobile TV media platform in China, covering more than 100 million users. More importantly, the company also has a national media production and playback license and a virtual operator license, which is expected to greatly enhance the follow-up operation and promotion of the company's GEEYA platform.
Investment and construction: we believe that the company's performance is good and clear, and the layout of the whole industry chain is basically taking shape. under the background of the proposed acquisition of Sky phenomena interaction and capital increase, it is estimated that the pretest EPS for 2015-2017 will be 0.62 EPS 1.07 yuan, and we will upgrade the company to the highly recommended investment rating.
Related risks: poor synergy among the four businesses of the company, decline in game business and systemic risk on the gem.
