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【海通证券】毅昌股份:电视外观结构件行业龙头,工业设计第一股

海通證券 ·  May 14, 2010 00:00  · Researches

Investment suggestion: The company is a supplier that designs, produces and sells exterior components for televisions with industrial design as the core and uses the DMS business model. China's color TV production has continued to grow in recent years. In the future, benefiting from factors such as the urbanization process, home appliances going to the countryside, and the popularity of flat screen TVs, TV production will maintain steady growth in the future, and demand for exterior structural components will also grow steadily. With the refinement of the division of labor in the television industry and the continuous improvement of exterior design requirements, more and more television manufacturers are choosing to package exterior structural parts to exterior structural parts suppliers with strong design and manufacturing capabilities, bringing good development opportunities to exterior structural parts suppliers. The company's sales volume in 2008 accounted for 17.21% of the total output of television exterior structural parts suppliers, ranking first. We forecast the company's earnings per share for 2010-2012 to be $0.47, $0.62, and $0.81, respectively. Referring to the situation of comparable listed companies, we believe that the reasonable valuation of the secondary market of Yichang shares is 35 times the price-earnings ratio in 2010, and the reasonable stock price is 16.45 yuan. Considering the price-earnings ratio situation in the small and medium board primary market, our recommended inquiry range is 30-35 times the price-earnings ratio compared to 2010, that is, 14.10 yuan to 16.45 yuan.

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