Guide to this report: With years of accumulated technology and channel resources in the bottle cap industry, the company entered the consumer goods mobile network marketing market by building a mobile platform linking consumers and manufacturers. First coverage, target price of 42.23 yuan, “additional” rating. Key investment points: For the first time, Lipeng shares were given an “increase in holdings” rating, with a target price of 42.23 yuan. The company started in consumer goods and light industry manufacturing, and achieved a comprehensive system transformation in the direction of product flow, data flow, and information flow to meet consumer goods producers' anti-smuggling, anti-counterfeiting, integrated marketing, and data analysis and processing by leveraging the advantages of existing customer channel resources. The 2015-2017 EPS is expected to be 0.42/0.75/0.91 yuan respectively, giving the company a target price of 42.23 yuan, which is the first time that an “increase in weight” rating has been given. Technology and service advantages are in line with the general trend of replacing aluminum lids, and the non-liquor market is building a broad blue ocean. Due to their low cost and high safety characteristics, aluminum bottle caps have begun the process of substitution abroad, and the domestic market is expected to replicate this path. With years of development, the company has become one of the few domestic capping companies that have mastered core technology. At the same time, the company adheres to the strategy of having factories after the existing market and has set up factories in major customer concentration regions to achieve zero distance connection with customers. As domestic alcohol consumers become younger, non-liquor markets such as wine and beer have gradually become a new favorite. The company has adapted to the trend and is actively developing in the non-liquor market. It has now entered the fields of beer, wine, soft drinks, and edible oil. While calming the volatility of the liquor market, it has entered a wider blue ocean of FMCG products. QR codes+apps enter mobile marketing and achieve full monetization in multiple models. The company uses QR codes printed on bottle caps to achieve multiple monetization models: product circulation can be traced through QR codes and is expected to share corporate anti-counterfeiting expenses; by building a platform for direct communication between consumers and manufacturers, it is hoped to bring about growth in the mobile advertising business; data collection on the entire raw material, production, circulation, and consumption industry chain. Big data technology is expected to bring accurate 2C-side marketing and 2B-side production process and marketing model optimization. Risk warning: fluctuating costs, the liquor market, slow progress on the internet or causing uncertainty