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【东吴证券】禾盛新材:收购优质资源,进军文化传媒领域(强烈推荐)

東吳證券 ·  Apr 18, 2014 00:00  · Researches

Incident Hesheng New Materials resumed trading on April 18. The company plans to acquire 72.38% of the shares of Xiamen Jinyingma Film and Television Culture Co., Ltd. by issuing shares and paying cash (a total of 767 million yuan) and raise supporting capital. After the transaction is completed, the company will hold 98.88% of Kim Young-ma's shares. The transferor promised that Kim Young-ma's net profit attributable to the owners of the parent company in 2014, 2015, and 2016 after deducting non-recurring profits and losses was 100 million yuan, 135 million yuan, and 169 million yuan, respectively. Comment: Jin Yingma Film and Television was founded in 1993. Jin Yingma is a professional film and television production company that follows a “quality strategy” integrating planning, production, promotion, and distribution. The company has produced nearly 20 films, more than 2,000 TV series, and won various awards such as “Flying Sky”, “Five Ones”, and “Huabiao”. In 2008, the company won the title of “Top Ten TV Drama Production Units” selected by the Beijing Radio and Television Administration. President Teng Zhan was named “Outstanding Producer”. In the “Boutique Community” of Kim Young-ma Film and Television, there are premium TV dramas such as “Black Hole,” “Winter Solstice,” “House Gate” (sequel), “Home, Nth Side,” and “Home Property”; there are also excellent movies such as “Life Show,” “Jasmine Blossom,” “38°C,” “Revenge of the Princess,” “Disciples,” and “Red Cliff.” At the same time, the company has strong distribution capabilities. The company's TV series sales network is centered around the Chinese-speaking world of mainland China, Taiwan, Hong Kong, Southeast Asia, etc., and has covered the whole world. Investment suggestions: The company increased profit by 100 million yuan in 2014, and the market valuation of the film and television media business is estimated by about 40 times. The market capitalization should increase by 4 billion yuan. The current market value of the company is 2.4 billion. The total share capital after issuance was 281 million shares. The target stock price is 23.02 yuan, giving it a highly recommended rating.

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