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【中投证券】东信和平:联手住建部建全 国城市一卡通联网平台,打造移劢支付商业帝国

中投證券 ·  Jul 10, 2014 00:00  · Researches

Dongxin Heping is the fifth largest smart blog manufacturer in the world, and Telecom SIM has the largest market share in the domestic market. In October 2013, the company and the Ministry of Housing and Construction funded the City Federation Data Company. The purpose is to establish a nationwide City-1 Broadcom interconnection platform. City-1 Broadcom that has joined the platform can be used universally in allied cities. Investment points: The City Card is expected to become the most common card used by residents. With the expansion of online blogging scenarios and the improvement of NFC billing equipment, the scope of Broadcom payments has been broadened from buses and subways to multiple livelihood departments and commercial establishments (places with POS machines). Convenience has increased markedly, payment amounts will increase hundreds of times, and the profits of blog operators will increase dramatically. Their ability to expand their business is sufficient, and the Ministry of Housing and Construction will also give them strong support. The interconnection platform is the first nationwide city-level online payment platform. Currently, 35 cities have joined the network platform, and 160 cities will join in the future. Currently, there are 400 million users of Broadcom in cities across the country, and the interconnection platform will cover more than 200 million users. The City Federation will help poor broadcast companies expand the scope of use of the blog, and the temple will find more partners to join the business ecosystem. With the rapid spread of NFC mobile phones, NFC payments (linked to the failure of a broadcaster) can be realized by loading the CityLink app, and customers can be retained through services such as circulation, bus information inquiries, and convenience services, etc., forming a closed O2O loop with online businesses. Citylink Data Corporation has great commercial value. The CityLink platform will be built into an open platform. There is plenty of room for expansion in the future. Its value depends on the number, volume, and stickiness of NFC mobile phone users in two cities and one Broadcom. The O2O and third-party payment models can all become profit models for the company. The smart card business continues to grow. The 2014 NFC-SIM Expo began to be volumized, and the company's revenue is expected to be maintained. The Financial IC Expo has been shortlisted for the top five banks, with a growth rate of over 50%. The social security expo is growing steadily, and high gross profit is expected to be maintained. Give it a “Highly Recommended” rating. The 2014-2016 EPS is expected to be 0.21, 0.30, and 0.40 yuan. If Citylink data successfully expands its online business, its users reach 100 million levels. According to the payment portal and online portal, if the Citylink business succeeds, the value is expected to surpass 91 poor players who only have online portals. Risk Warning: The degree of business expansion of Citylink Data is determined; the payment market is fiercely competitive

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