During the reporting period, the company achieved operating income of 67.9688 million yuan, a year-on-year decrease of 28.81%; realized operating profit of 19.1719 million yuan, a year-on-year decrease of 2.13%; and realized total profit and net profit of 25.7606 million yuan and 209.8862 million yuan, respectively, with year-on-year increases of 89.47% and 83.59%, respectively. It achieved basic earnings per share of 0.021 yuan, an increase of 75% over the previous year; return on net assets was 0.92%, an increase of 0.41 percentage points. The main reason for the year-on-year decline in the company's operating income and operating profit during the reporting period was that the company's real estate projects had yet to achieve revenue and changes in the scope of mergers. The main reason for the sharp increase in the company's profit during the reporting period was the increase in net income from non-current assets such as gas stations and equity investment income. In the first half of the year, the company's operating margin was 60.88%, an increase of 6.69 percentage points over the same period last year. The main reasons are: 1. The gross margin of the service industry increased 11.24 percentage points year-on-year; 2. Hainan Haifei Auto Sales & Service Co., Ltd., a wholly-owned subsidiary with a lower operating margin, has processed equity transfers during the reporting period, causing the gross margin of the commodity distribution industry to increase from 6.65% in the same period last year to 48.51%. By the end of the reporting period, the company's Sanya “Ruihai Garden” real estate project had completed a total investment of 413.433 million yuan, accounting for 30.67% of the total investment; the Qionghai “Ruihai Jialang River Garden” project had completed a total investment of 136.7711 million yuan, with a completed construction area of 53,868 square meters; the company invested a total of 135 million yuan in Hainan State Guest House Co., Ltd., accounting for 71.05% of the total investment planned. In the first half of the year, Hainan Province achieved a gross domestic product of 75.415 billion yuan, an increase of 9.3% over the same period last year; the total fixed asset investment of the whole society was 39.021 billion yuan, an increase of 37.5% over the same period last year. In January-May, the total import and export volume of the province was 3,553 billion US dollars (including the Hainan refinery), down 7.8% from the same period last year. Among them, total exports were 636 million US dollars, a decrease of 7.2%; total imports were 29.17 US dollars, a decrease of 8.0 percent. Judging from the company's investment in the second half of the year, real estate will be the company's main business development, and it will also inject momentum into the company's profit growth in the future. At this stage, the company's advertising business and real estate business are running quite well, while other businesses are weakening to varying degrees. Currently, the company has sufficient capital and a low balance ratio. Whether the investment succeeds in the future is related to the company's future profit situation. The company is expected to achieve basic earnings of 0.05, 0.08, and 0.11 yuan/share in 2009, 10, and 11 yuan/share. Based on the closing price of 4.21 yuan on August 28, the current price-earnings ratio of the company's stock price is 84.20 and 38.27. Referring to the industry and market segments in which the company is located, the company is given a neutral rating.