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【国泰君安】赛迪传媒:再启重组,控股股东去意已决?

[Guotai Junan] Sadie Media: starting the reorganization again, has the controlling shareholder decided to go?

國泰君安 ·  Mar 22, 2010 00:00  · Researches

The controlling shareholder of the company is the computer and Microelectronics Development Research Center of the Ministry of Industry and Information Technology (25.58%), and the actual controller is the China Electronic Information Industry Development Research Institute. Its main business is storage products, media business and property management. The income of the above three businesses in the first half of 2009 was 43.66 million yuan, 15.25 million yuan and 2.1 million yuan respectively, and the gross profit was 640000 yuan, 6.78 million yuan and 750000 yuan respectively. The company's storage products (optical and magnetic storage products) have a gross profit margin of less than 3%, which is a low-margin business, and has a greater impact on profits in the media business, with a gross profit margin of about 40%.

The company's operating performance has continued to decline since 2006, with an estimated daily operating loss of 25 million yuan in 2009, and there are significant signs of impairment in assets such as trademark, goodwill and long-term equity investment, and the net profit is expected to be-130 million yuan in 2009. In November 2009, the company planned with Yuanhua Investment and its actual controller, Chen Zhenghua, to implement a major asset exchange and issue shares to purchase assets, but the major asset restructuring was suspended on December 8, 2009 because the plan was not yet complete.

The company has lost money for two years in a row and is facing the risk of delisting. This time, the controlling shareholders tried to transfer their shares through public recruitment, which can be described as a "back-to-back battle".

As the transferee qualification of the controlling shareholder has not been disclosed, the details of the transfer plan are unknown, and we give it a neutral investment rating.

The translation is provided by third-party software.


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