The results of Xinhua Media's three-quarter report are in line with expectations. The first three quarters achieved net profit of 138 million yuan, a year-on-year decline of 15.1%, and earnings per share of 0.132 yuan. After deducting non-recurring profit and loss, it was 103 million yuan, a year-on-year decrease of 9.1%. Due to the impact of the World Expo on the crowding out of real estate advertisements, etc., it faced pressure on performance during the year. However, the company has firmly promoted the strategic adjustment of its business structure and has entered new fields such as brand marketing, digital publishing, and cultural real estate, so there are many things to look forward to in the future. The current stock price is equivalent to a price-earnings ratio of 35 times in 2011, which is an industry average, and the holding rating has been maintained for the time being.