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【中银国际】莫高股份:营销决胜的思路十分清晰

中銀國際證券 ·  Mar 7, 2011 00:00  · Researches

Mogao Co., Ltd. changed the initial listing capital investment in April 2007 and the private additional funds raised were concentrated in the wine industry in June 2008. The company's strategic transformation to vigorously develop the wine industry is very clear. In recent years, the company's product restructuring and brand marketing investment have led to a steady increase in the company's wine business revenue. The average growth rate from 2006 to 2009 was 40.91%, and the gross margin of the wine business increased from 55.4% in 2006 to 61.5% in 2009. The company's nationwide marketing network is progressing steadily and will become the key to the growth of the wine business.

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