The performance was slightly below our expectations: the first three quarters achieved operating income of 810 million yuan, up 0.7% year on year; realized operating profit of 52 million yuan, up 24.5% year on year; realized total profit of 54 million yuan, up 19.7% year on year; net profit was 42 million yuan, up 15.0% year on year; corresponding EPS was 0.13 yuan/share, slightly lower than the 0.15 yuan/share forecast in our three-quarter report preview. Risk factors: The expansion of the film and television business falls short of expectations; the macroeconomy affects advertising and tourism revenue; the company has normal related transactions, which have a certain impact on revenue and cost recognition. Profit forecast, valuation and investment rating: Maintain the company's profit forecast for 2011/2012/2013 with an EPS of 0.31/0.4/0.49 yuan (corresponding to 0.24 yuan in 2010), 53/41/34 times PE corresponding to 2011/2012/2013, and the current price of 16.57 yuan, maintaining the “increase in holdings” rating. Based on recognition of the company's “market-oriented and backed by CCTV,” investors are reminded to continue to pay attention to changes in the company's fundamentals in view of the flexibility of its film and television business.
【中信证券】中视传媒2011年三季报点评:需要发挥优势,加快融入市场
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