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【华泰联合证券】凤凰光学:CCTV镜头成为新看点

華泰聯合證券 ·  May 5, 2010 00:00  · Researches

The company's revenue for the first quarter of '10 and net profit attributable to owners of the parent company were 271 million yuan and 10.33 million yuan respectively, the best levels for the same period in the past year, with year-on-year increases of 75.4% and 119196.4%. The company predicts that net profit attributable to owners of the parent company in the first half of the year will increase by more than 50% compared to 11.17 million yuan in the same period last year. Sales recovery is steady and continuous. From the beginning of '09 to the first quarter of '10, the company's main downstream consumer electronics industries such as digital cameras and camera phones gradually recovered. The company's quarterly revenue increased by -21.4%, -16.1%, -6.8%, 25.7%, and 75.4%, respectively, showing a continuous upward trend. According to forecasts from relevant agencies, the global growth rate of ordinary digital camera lenses, SLR digital camera lenses, and camera phone lenses was 8%, 23%, and 16% in 2010, and the industry boom is expected to continue. Endogenous factors increase product gross profit margin. In 2009, the company continued to adjust its product structure, increase the proportion of high-end products such as SLR digital camera lenses, and develop high-value-added products such as CCTV varifocal lenses and interferometer lenses; at the same time, it optimized processes through technological innovation and production innovation to reduce costs. The product structure continues to evolve towards the high-end. Currently, the company's lens products are mainly glass spherical lenses, which are used in high-precision optical products such as digital cameras and projectors. The main customers include well-known companies such as Fujino, Canon, Olympus, and Pentax; plastic aspherical lenses are mainly used in consumer electronics products that are more sensitive to cost, such as camera phones, etc. We believe that glass aspherical lenses are the development direction of high-end lenses, and that after a period of research and development, the company is likely to become a new growth point in the future. The company will enter the high-end CCTV lens market. The company established Shanghai Phoenix Optical Security Co., Ltd., and the share ratio changed from 45% to 51%. The company's CCTV footage will be used in high-end fields such as high-speed rail, residential areas, and automobile security, and is expected to launch products in the second half of the year. Improved mechanisms will speed up the development of new products. The company's current product structure is generally not high-end enough. I believe that with the gradual resolution of mechanical problems, the pace of development of high-end products and new products such as glass aspherical mirrors will accelerate, and the company's overall profit level will reach a new level. New consumer electronics products bring a broad market. For example, the replacement of ordinary digital cameras by SLR digital cameras, the introduction of miniature projectors, and the replacement of 3G mobile phones will all create new demand for lenses and lenses. It is predicted that the company's revenue for the years 10, 11, and 12 will be 1.20, 14.1, and 1.63 billion yuan, and EPS will be 0.30, 0.41, and 0.51 yuan, maintaining an increase in holdings rating.

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