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【东北证券】威帝股份:稀缺的汽车电子标的,成长空间大

東北證券 ·  Aug 18, 2015 00:00  · Researches

The market share of the CAN bus bus for bus bodies is number one in China. The company's main business focuses on bus body CAN bus products, with a market share of around 40%, ranking first in China. In the field of car body electronics, buses have a high degree of localization due to their characteristics of small batches and high degree of customization. Conversely, in the passenger car sector, foreign brands have monopolized most of the market with their own technology, brands, and rude price policies, making it difficult for investors to break through in a short period of time, so in the short term, the company's target market will still focus on the bus and truck sector, which has been snubbed by foreign-funded enterprises. There is still room for significant improvement in bus assembly rates. Currently, the CAN bus assembly rate for large and medium-sized buses in China is only about 40%, and there is still room for significant improvement compared to the 100% assembly rate overseas. The low domestic assembly rate is mainly due to both cost and consumer awareness: the cost of large and medium-sized buses equipped with CAN buses has increased by at least 10,000 yuan, so only high-end models or customer requirements can be assembled, but driven by automotive electronics and energy efficiency, traditional point-to-point wire communication methods will be eliminated, and CAN buses will become the mainstream choice. Furthermore, it was only in 2008 that China began to promote bus CAN bus technology on a large scale. After 7 years of market cultivation and increased awareness among end consumers, the CAN bus assembly rate is rapidly increasing. In the field of new energy vehicles, the car body CAN bus will be standard, and the company has made a forward-looking product layout. The truck CAN bus market is expected to break the ice. Truck CAN buses in the European and American markets are 100% assembled, but the domestic assembly rate is extremely low. Apart from cost reasons, the emission and safety requirements for trucks are not the same. With the implementation of national IV emission standards, the domestic truck CAN bus is expected to break the ice. Domestic truck sales far exceed passenger cars, and the truck CAN bus is a standardized product, making it easy to batch. The company has been in the truck sector for many years, and the truck CAN bus is expected to become a new driving force for the company's growth. In addition, the company uses car body bus entrances to actively lay out the Internet of Vehicles, focusing on bus networking in the short term. The layout of the Internet of Vehicles is aimed at extending to the service side and increasing the added value of the product and customer stickiness. Risk warning: Bus market demand is sluggish; truck market expansion falls short of expectations

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