According to the BOCOM International Sales Report, investors are advised to go to the bottom to buy before the bully announces a narrowing of losses. The bank first gave the bully an “buy” investment rating, with a target price of 1.2 yuan, indicating that there is room for 62% upward.

According to the bank, after two years of struggling with Overlord's shampoo sales due to a report in “One Weekly”, they finally saw signs of recovery. After BOCOM International investigated its sales channels, it said that its shampoo sales had bottomed out. Sales of Bawang hair care products increased 9% and 47% year-on-year respectively in February and March, reversing the previous downward trend.

BOCOM International said it expects a compound increase of 30% in sales from 2011 to 2014, mainly driven by its core business shampoo (the shampoo business is expected to increase by 32% during the period), and its herbal tea and skincare businesses are also contributing.

The bank expects Overlord's losses to narrow to 333 million yuan in 2012, while in 2013 it will make a profit of 27 million yuan.