Bank of America Merrill Lynch said that 00845-HK 's sales in the first 10 months were only 9.8 billion yuan (the same below), but this year the company's sales target was 13 billion. November's sales were only average, and some new units were postponed to the end of December or even January next year. The bank believes that the company may not be able to meet its sales target this year, but the industry can exceed the standard when the mainland real estate market recovers this year. Give the company a rating of "outperforming the market". The target price is HK $1.4 based on a price-to-earnings ratio of 5 times next year's expected earnings.
The bank pointed out that since the resignation of former chairman Zhang Zhirong, the company's management said that the company is committed to rebuilding market confidence in the next three years and will launch new projects in Shanghai, Nanjing, Hefei and other places next year, most of which were originally planned to be launched this year. Management believes that the current sluggish sales of the company are mainly due to price problems, but the project launched next year has a good geographical location, and if the price is reasonable, it should be able to greatly increase sales.