Macquarie maintained the neutral rating of Hesheng Innovation Group (0754.HK) and lowered the target price from HK$13.10 to HK$10.40 to reflect the company's slowdown in contract sales since this year and the reduction in profit expectations for 2010. Macquarie lowered the company's profit forecasts for the 2010 and 2011 fiscal years by 21% and 24%, respectively, to reflect the adjustment of completion expectations and the slowdown in sales expectations; however, Macquarie believes that the low land costs of Hop Sang Innovation will support the company. The stock fell 0.39% throughout the day to close at HK$10.10.